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Maestro Pizza

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by

Madawi AlAfaliq

on 1 July 2014

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Transcript of Maestro Pizza

Survey
Situation Analysis
Done by:
Acquisition
Web-based Strategy Recommendations
Dina AlAbdullatif
Lobna AlRajeh
Madawi AlAfaliq
Misaa AlAfaleq
Rana AlSohaily

Competitors Analysis
eStrategy Analysis
MBA 543 Internet Marketing Strategy
Problems they Face
Enhanced Business Model
http://maestropizza.weebly.com/index.html
Strategy Implementation
Opportunities
Current Business Model
THANK YOU !
Q
&
A

References
http://www.uky.edu/~dsianita/390/390wk5.html#a4

http://www.smartinsights.com/digital-marketing-strategy/customer-acquisition-strategy/online-customer-acquisition-techniques/

https://www.helpscout.net/customer-acquisition/

http://www.executionists.com/blog/cost-to-build-websites-2013/
Retention
Content Marketing
SEO
Email Marketing
Social Media Marketing
Viral Marketing
Analytics
Registration and repeat purchases
Text Messages
Maestro Pizza
Survey
Situation Analysis
Current Business Model
Competitors Analysis
Problems they Face
Enhanced Business Model
Web-based Strategy Recommendations
Strategy Implementation
Q&A
References
Outline
eRewards
Permission Marketing (opt-in and emails)
Online Customer Service
Strengths
Weaknesses
Threats
SWOT
Company Profile
Vision & Mission
Product Situation
Target Market
JTBD
Distribution
Variety offering of Affordable Pizza with high quality, at a price 30% less than competitors.
Its distribution network has expanded to 6-branches. It fleets vans & trucks to ensure fresh ingredients availability,
Middle Class
East & North districts of Riyadh
Youth+ Families
Represent a high quality pizza with affordable prices to satisfy all tastes.
- Very reasonable prices
- Freshness of product components
- A comprehensive selection of pizzas.
- Tasteful Pizza
- Comparing against large pizza restaurant chains.
- Existing competition offering fast, free delivery
- Recruiting challenge: inability to attract skilled talents
- New menu items
- Venture more in home delivery
- Venture into new markets
- Create more brand awareness
- Design and maintain a website/ Online Order entry / Order Tracking

- No brand identity
- Delivery service
- No dine in service
- Limited number of branches
- Strong competition
- High-untrained staff
Competitors average = 15 mins
Maestro Pizza: 20-25 mins
Speed of Service:
Delivery Time:
Competitors average = 60 mins
Maestro Pizza: 45 mins
* Maestro delivery coverage is limited
1. Employees are not well-trained to accomplish the job timely and efficiently.

2. Their online presence is minimal and the social media is not professionally managed.

3. Confusing brand image as it offers low cost and high quality Pizza’s.
Conclusion
Focus on Customer Satisfaction
Maintain quality and prices.
Enhance customer experience:
Orders through shops, call center, online, and delivery system.
To provide home delivery pizza, produce the best for the less, and to be leaders in the region.
Maestro Pizza is a local food company owned by a Saudi Entrepreneur. It was founded in 2012 with launching 5 branches at once in Riyadh. From the start, owner has been dedicated to the high quality and affordable prices.
Break-even Analysis
.
Full transcript