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Marie Javier

on 4 May 2014

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When it comes to leadership and motivating employees,
Every Day Matters

Problem Statement
Decision Matrix

1. Introduction
2. SWOT Analysis
3. William "Bill" Ackman
4. Issues of the Article
5. Problem Statement
6. Alternatives
7. Decision Matrix
8. Recommendation
9. Conclusion
"Who Wrecked J.C. Penney?"

"Learn from JC Penney’s Mistakes: 3 Ways to Reduce Employee Turnover"
William "Bill" Ackman
JCPenney’s lack of leadership causes downfall on its company’s operations.
SWOT Analysis
- Struggling U.S. Economy: "Cuts are deep, and wounds are not healed."
- Other competitors such as Macy's, Ross, and Kohl's Corp.
- Lack of leadership.
1. Sell Cheaper Stocks
2. Promote Internal Hiring
3. Hire a Dream Team
- Diverse supplier base
- Compels private and national brands
- Marketing campaigns
- Closing under-performing stores and exiting its catalog business.
- Witnessed falling comparable store sales the last 4 months.
- Stocks declined 1.9% in August, 0.6% in September, 2.6% October, and 2% in November.
- Compared to Macy's, and Ross, black Friday sales are not as good.
- They are incorporating more brands into their stores.
- Collaboration with "Liz Claiborne Inc."
"Given the pros and cons embedded in J.C. Penney, it might be difficult for an investor to decide whether to buy, hold, or sell the company stocks" (Zach Equity Research).
May 11, 1966
New York, USA
Harvard Business School
Director of J.C. Penney Company from
Feb. 22, 2011 - Aug. 13, 2013
$900 Million

Guinto, J. (2013, October 16). Who wrecked J.C. Penney?. Retrieved from http://www.dmagazine.com/Home/D_CEO/2013/November/Who_Wrecked_JC_Penney.aspx

Vardi, N. (2013, September 26). Bill Ackman was right about J.C. Penney. Retrieved from http://www.forbes.com/sites/nathanvardi/2013/09/26/bill-ackman-was-right-about-j-c-penney/
Sanghoee, S. (2013, August 28). Why Bill Ackman’s failure with J.C. Penney is a lesson in leadership. Retrieved from http://www.huffingtonpost.com/sanjay-sanghoee/why-jcpenney-is-a-case-st_b_3824206.htm
Krenek, C. (2012, July 3). Learn from
J.C. Penney’s mistakes: 3 ways to
reduce employee turnover. Retrieved from
Alvin Duenas
Marie Javier
Raechelle Ramos
Chapter 15 & 16

3 Ways to Reduce Employee Turnover
Reflect company values
Communicate with all employees
Respect employees
Who Wrecked J.C. Penney?
Bill Ackman hires Ron Johnson to replace Mike Ullman
Decrease in company stocks
1. Issues with each other
2. Ackman and Johnson's decisions
Mike Ullman's Return
Hire A Dream Team
Look for qualified people
Chart 1 (pg. 429 & pg. 501)
Assign into departments
Do not ignore company issues
Chart 2 (pg. 425 & pg. 497)
Motivate employees
Intrinsic and Extrinsic Rewards
Reflect company values
pg. 429 & pg. 501
pg. 425 & pg. 497
111 year old company
Found in 1902 with 1,107 department stores
Internet retailer since 1998
"This board has been fiddling while J.C. Penney burn" (Executive of J.C. Penney Headquarters).
1 - bad, 2 - poor, 3 - okay, 4 - good, 5 - excellent
2013 - 116,000 full-time and part-time

2012 - 159,000 full-time and part-time

Decline of 27%
Employee Turnover:
Full transcript