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Ethos, Pathos, Logos

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by

Edgar Montejano

on 8 February 2013

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Transcript of Ethos, Pathos, Logos

Aristotle lived from 384-322 BC, which is approximately 2300 years ago.
He was an ancient Greek philosopher.
He also wrote about physics, metaphysics, poetry, theater, music, logic, rhetoric, linguistics, politics, government, ethics, biology, and zoology. What is persuasion? The ability to change others' point of view and influence their decision making.
to change people's ideas/thoughts to fit what you want them to be.
to influence someone to do something you want them to do. Ethos, Logos, Pathos Logos=Logic (what makes sense): Arguing based on facts, evidence, and reason.
Logos means appealing to the readers' sense of what is logical.
Ari states, "it's got a lot of healthy stuff. In fact, I read somewhere that all the major food groups are in pizza." Ethos=ethics: Establishing credibility by being fair, knowledgeable, trustworthy, and honest. Ari showed credibility by:
sympathizing with mom's exhaustion
saving money with coupon Pathos: using feelings, values, and beliefs to appeal (attract and interest) and connect with audience.
Allows audience to feel the same as the persuader.
Real-life examples/stories
Ari states, "I like pizza, and it makes me happy." How do you persuade your parents to do something you want, such as buying you a video game or going on a trip? What is it that you do to make this happen? Warm-up: review: Logos=logic
Logos is an argument based on facts, evidence and reason.
Using logos means appealing to the readers' sense of what is logical. Ethos=ethics
Ethos is an argument based on character
The persuader presents him/herself as credible, trustworthy, and ethical. Pathos=feelings
Using pathos means appealing to audience's feelings and emotions. Ethos, Logos, Pathos Aristotle's Three pillars of Persuasion Ethos
Logos
Pathos By showing:
Knowledge
Compassion/
Sympathy
Honesty
Good character Making the audience feel what I am feeling. Ex) you may not have a dad with cancer, but you do have a dad. You shouldn't smoke because smoking causes lung cancer, killing over 440,000 people each year.

Smokers pay twice as much for life insurance and will die an average of over 12 years sooner than non-smokers. Students will be able to form persuasive arguments using Ethos, Logos, and Pathos. Learning Objective: I know writing is difficult. I struggle with it all the time, but you have to continue writing in order to improve--trust me! Dear, Mr. Wallace,
I know Jimmy and I should have been home at 9 o'clock, but we lost track of time. Please don't ground Jimmy for a month. We are always well behaved, and if Jimmy is grounded, I will have no one to spend time with me. I struggled a lot when I first started learning how to write, but practice makes perfect. In fact, it took me years to become a proficient writer. Also, I heard that professional writers struggle and are always revising their writings, so don't feel bad. I understand how stressful writing is, but once you write a really good piece of writing, you will be very pleased. I know I get really excited when I write a really great essay that includes cool ideas and connections. Jimmy and I have passed every PMA this semester and we're both Honor Roll students. We have also kept up with our chores. I enjoy hanging out with Jimmy, and I know he enjoys hanging out with me. Don't you think we deserve a little break? Now, think about your warm-up response:
Using Ethos, Logos, and Pathos, how can you improve your persuasion?
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