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Marketting Plan for Attack On Titan

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by

Phan Phan

on 24 October 2017

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Transcript of Marketting Plan for Attack On Titan

What is Attack on Titan?
Attack on Titan
Shingeki no Kyojin
An action and adventure animation originate from Japan

First aired in Japan in April 6, 2013, ended in September 28, 2013

Based on the New York Times Best Selling Manga "Attack On Titan"

Directed by the director of
Death Note
and
Highschool of the Dead

The anime won
Best Director, Best Script, Best Soundtrack, Best Theme Song, Top Female Character,
and
Title of The Year
in
3rd Newtype Anime Awards

From Tony, Emily & Trang
Thanks for watching From: (*^o^*)Emily

(o^-^o) Tony
Plan Objective
Increase the number of viewers for season 1 in the US by 25%
by the end of 2015
Situation Analysis
Strength
The Plot

The Animation

The Secondary Characters

Scary or Creepy factor

The Sound Track

Weakness
Lack Of Fan Service

Slow Pacing

Time to Produce

Lots of Death Scenes
Opportunity
The manga is incredibly popular

Awesome and very active fandom

People are familiar to Japanese Anime

Crossing over with Marvel comic books
Threat
Typical
Shounen
series (aimed at male audience)

Gaining spots in the United States

Target Market
A large age group: 10 to 30 years old
Primary audience stays roughly between the ages of 10 and 18
Focusing on targeting male but not limited to female
Interested in action (and maybe even violence), adventure, and fighting.
Regularly use social media and smartphone
Enjoy watching animation
Marketing Strategies
Product
Pricing
Promotion
Placing
Online: Hulu, Crunchyroll

Budget
Three Months Forecast
(c^.^c) Trang
References:
Imran Almuttaqi - Why you need to watch Attack on Titan, December 6, 2013 http://www.16bitkings.com/why-you-need-to-watch-attack-on-titan/
Justin Wu - 5 Reasons Why ‘Attack on Titan’ Is So Popular, July 3, 2013 http://the-artifice.com/reasons-why-attack-on-titan-is-popular/
Tena Mastrangelo - Marketing and the Anime Consumer http://www.mania.com/marketing-anime-consumer_article_84137.html
Scott Goodson - How To Make Or Break An Ad In Times Square, http://www.forbes.com/sites/marketshare/2011/02/16/how-to-make-or-break-an-ad-in-times-square/
Jamie Lovett New York Comic Con Was Attended By 151,000 People, Surpasses San Diego http://comicbook.com/2014/10/13/new-york-comic-con-was-attended-by-151-000-people-surpasses-san-/
Nancy Wagner - How Much Does Television Advertising Really Cost? http://smallbusiness.chron.com/much-television-advertising-really-cost-58718.html
Jim Edwards - Here's How Much It Actually Costs To Buy One Of Those Times Square Billboards http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12
Influence your NYCC buyers online! http://www2.newyorkcomiccon.com/mediakit/index.htm
Amanda Kondolojy - Saturday Cable Ratings: College Football Wins Night + 'SpongeBob SquarePants', 'Sanjay & Craig', 'Attack on Titan' & More, November 4th, 2014 http://tvbythenumbers.zap2it.com/2014/11/04/saturday-cable-ratings-college-football-wins-night-spongebob-squarepants-sanjay-craig-attack-on-titan-more/32349/
2 Million Dollar
Audience are able to watch the show mostly for free on Hulu, Crunchyroll if they have subscription.

Audience also can watch it for free within the first month of subscription.


(#1 Best Seller in Horror Manga)
Social Media Promotion
Advertising on TV, on billboards, in Comic Con festival in New York
Reward and Sales Promotion
This is our new logo
This is our new poster
Full transcript