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Kelly Hook Prezume


Kelly Hook

on 26 January 2015

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Transcript of Kelly Hook Prezume

Elected NC State University's 90th Student Body President in 2010 (6th female)
The Goal: Help NC State University tell its story better
And fascinated by all things communication.
Became the Marketing Specialist for Carolina Ballet after college
Main responsibility: New audience acquisition & increase ticket sales for 72 performances
In less than 1 year
Innovative PR initiatives
The Little Mermaid became the highest grossing program run in the company's history @ $15,000 over goal
68% increase in Nutcracker ticket sales
Spearheaded group sales efforts
Persuaded senior members to try new marketing tactics
Moved from NC to SF at the end of 2012 to lead Prezi's public relations

The main goals: Increase global brand awareness, build a stronger network in the tech community, and create executive presentations in addition to coaching.
Since joining, Prezi has grown from 10 to over 50 million subscribers worldwide, 90 to almost 300 employees, and raised a growth equity round of $57 Million.
Press results:
Here's a testament to building a stronger
network on behalf of the company:
Full transcript