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Innershine Berries

MarComm 1 Presentation
by

Shan-elle Cheng

on 12 October 2012

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Transcript of Innershine Berries

Beauty Challenges Mandatory "LESS IS MORE" By: MARKETING COMMUNICATIONS GROUP PRESENTATION 1 Jeffrey Tan
Kelvin Tan
Magdalene Lee
Nuruddin Zaini
Oh Shan Cheng
Sharon Heng SIXTH SENSE Prepared By: Prepared For: MR JONATHAN LEONG 2 July 2012 Flash
App = Website
Both smartphones & computers can access to the app
No resizing problem on smartphones
user base vs. other Flash-based apps CAMPAIGN REQUIREMENTS 25 < Years Old < 45 Years Old PMEBs BASE ON RESEARCH... Awareness Promotion COMMUNICATION OBJECTIVES "LESS IS MORE" CONSUMERS 1 YEAR INTEGRATED MARKETING CAMPAIGN Promote. Educate. Connect. Attract New... Retain Existing... C.H.E.A.P.E.R.
but
B.E.T.T.E.R. Awareness of Oral Beauty Supplements .............................. HEALTH OPCs?!?! INSIGHTS Work ... Family Dull & Aging skin Costs less but gives more
Strength of natural beauty
Time-efficient SINGLE MINDED PROPOSITION SUPPORT BRAND IMAGE •Trusted oral beauty health supplement
•Natural & organic
•Reasonably priced for its benefits 5 types of natural berries + OPCs...
Retains collagen & delays aging...
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Promotional Tool DESCRIPTION LEAD! Media Placement 100% of respondent do not know what is OPC Q&A END < 39
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