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Copy of EPQ Why do people follow fashion trends?

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Jessica Scholfield

on 3 December 2012

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Transcript of Copy of EPQ Why do people follow fashion trends?

Why do people follow fashion trends?
Jessica Scholfield
Candidate: 1791
Centre: 64220 Key findings and Interests Conclusion Alternate things I could have done How I have gone on to study my topic further Questions from the audience? My conclusion Do people actually follow trends? Yes... Counter argument How I structured my discussion to answer my title Why I chose my title Strengths and Weakness' My point of view and counter arguments Why I chose my topic... My point of view is that people do follow fashion trends...
To find out why people follow trends I looked into the influences of trends such as War, and the Media which allow the trend to become popular in the first place.
The counter argument to this is that people don't follow trends, I definitely disagreed with this by the end of my project. The process of completing my project.
Organization skills.
How I am going to use the skills I learnt in the future. Firstly I looked at the influences of Fashion trends in particular decades;
I chose the 1920s, 1960s and the present day which I think are particularly interesting periods with well known trends.
Then I looked at why people would follow these trends; eg lack of resources mean limited fabrics are available so the fabric that is available becomes popular.
I found links between what influences fashion trends for them to become popular in each decade such as the Hemline Index (explain). The questionnaire I did enabled me to see different opinions from different age groups; I found most people were inspired by something and therefore followed a trend.
From extensive research it became clear that most people do follow trends; The Hemline Index Theory, The Fashion Cycle show trends.
The present day can be used as an example;
www.youtube.com/watch?v=GrmlX0mKpow However I did find that the main trends associated with a certain period are not always as popular as history suggests.
An example of this is the Flapper trend associated with the 1920s- this was mainly a trend within the youth. There are often false interpretations of trends, such as the Hippie movement which seems to suggest EVERYONE in the 1960s was a hippie, it was in fact a relatively small group compared with the population who had the attention from the Media which publicized them a lot. Although I did recognize that sometimes the most adventurous fashion trends of a decade are not always as popular at portrayed, most people do seem to aspire to some kind of trend.
Although the youths may be trying out catwalk fashion trends, many older people do not aspire to the fashion industry but look back to their past and follow previous trends.
Also, most people aspire to someone or something which other people also do- creating smaller fashion trend groups.
Looking at culture and religion creates their own sense of fashion trends which may have run for centuries. I could have just looked at the influence of fashion trends instead of why people follow these trends. If I were to do my project again I think this would have been a more appropriate title as it was hard to find a counter argument for my title.
My title was also very broad, although I divided it into sections which would help me answer, I could have chosen a more precise title. I continue to be inspired by fashion and am able to link my project with my Fashion BTEC and my History course.
I am keen to endure a career in the fashion industry and believe this has given me a better understanding of fashion trends.
I regularly read fashion magazines which link with my project and go to fashion related talks and museums. My personal interest in Fashion.
Complements my BTEC in Fashion.
The purpose of my project.
Methods I used.
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