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Mass Event Pitch (R)
Transcript of Mass Event Pitch (R)
Added publicity across Toronto
Strengthen brand perception
Strengthen ties with existing stakeholders
Establish new partnerships for future events
Continue the conversation, It's Personal Communication Strategy TTC Subway Advertising Digital Communications Personal Pledge Pages Leverage It's Personal 80% of the WCHF active donor
base is from the GTA In combination with mothers, 153,236
people 19+ are connected to WCHF through their birth or that of their child Target demographic: Ages 19-44 The largest segment of past patients is babies born at WCH We can tap into
"babies" in the
19+ demographic ...continue the conversation Contingency $2,000 Donors Under 44 Toronto Donor Base WCHF Active Donor Base 35% 18% Donors 65+ Toronto Donor Base WCHF Active Donor Base 20% 60% 34% of the WCHF active donor base were patients of WCH Photographer Print Advertising