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Mass Event Pitch (R)

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Rachel Chochinov

on 17 January 2013

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Transcript of Mass Event Pitch (R)

Our mission is to attract and engage a new and younger demographic, who we believe will become donors. Where the past of Women's College Hospital meets its future. The Paint Splash Bash This is a once in a lifetime opportunity... Projected Financial Analysis Revenues Sponsorship Individual Ticket Sales ($25/ticket) Food & Beverage Proceeds Donations Personal Fundraising Pages Virtual Hospital/ Raise Your Voice $40,000 $25,000 $3,000 $5,000 $2,500 $5,000 TOTAL REVENUES $80,500 Expenses Agency Fees/ Creative Entertainment Food Delivery & Courier AV Event Planner Printing Signage Videographer & Video Production Photo Booth Advertising Security Alcohol License Bartenders Electronic Payment Machines $4,000 $5,000 $3,000 $250 $10,000 $6,500 $4,000 $2,000 $3,000 $5,000 $1,200 $20,000 $5,000 $75 $3,000 $3,600 TOTAL EXPENSES $77,625 Net Revenue $2,875 The Paint Splash Bash Community History Empty Hospital Future Innovative Past Engaging Health Medicine Party Music Painting Food Splatter Art Opportunity Fun Dancing Young Professionals Friends Family Cool Hip Unique Discovery Once in a lifetime... WCHF WCH WCRI The Real Return New donor acquisition and engagement
Added publicity across Toronto
Community engagement
Strengthen brand perception
Strengthen ties with existing stakeholders
Establish new partnerships for future events
Continue the conversation, It's Personal Communication Strategy TTC Subway Advertising Digital Communications Personal Pledge Pages Leverage It's Personal 80% of the WCHF active donor
base is from the GTA In combination with mothers, 153,236
people 19+ are connected to WCHF through their birth or that of their child Target demographic: Ages 19-44 The largest segment of past patients is babies born at WCH We can tap into
approximately 109,750
"babies" in the
19+ demographic ...continue the conversation Contingency $2,000 Donors Under 44 Toronto Donor Base WCHF Active Donor Base 35% 18% Donors 65+ Toronto Donor Base WCHF Active Donor Base 20% 60% 34% of the WCHF active donor base were patients of WCH Photographer Print Advertising
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