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Fort Bliss - Redbox

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by

Shera Nezon

on 14 July 2014

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Transcript of Fort Bliss - Redbox

Maggie, a U.S. Army medic and single mother, returns home from an extended tour of duty in Afghanistan to discover the bond with her five-year-old son has been broken. Struggling to reclaim her son's affection, Maggie must learn to reintegrate into life after war, by coping with her harrowing memories.

Stars:
Michelle Monaghan (“True Detective,” Source Code)

Ron Livingston (“Boardwalk Empire,” Office Space)

Emmanuelle Chriqui (“Entourage”)

Pablo Schreiber (“Law & Order: Special Victims Unit,” “Orange is the New Black”)

DVD Release Date: October 14, 2014
Genre: Action, War
Demographic: Adults 18 to 34

An action-packed, emotional roller coaster ride about one woman torn between her role as a mother and soldier

Stars Michelle Monaghan from the hit HBO series “True Detective”

Monaghan will star in the upcoming romantic drama The Best of Me, based on the best-selling novel by Nicholas Sparks

Stars Ron Livingston from HBO’s Golden Globe® winning series “Boardwalk Empire”

Winner: Best Narrative Feature at the GI Film Festival

Michelle Monaghan

Ron Livingston

General Entertainment Publicity

Engaged Big Time PR as the publicist for the theatrical, VOD and DVD releases

Target media outlets include general entertainment, pop culture, women’s and men’s lifestyle and mommy blogs

Main initiatives include securing long and short lead press reviews, trailer exclusive, asset placement, cast interviews and editorial features across all media channels including broadcast, radio, magazines, newspapers and online

Military / Political Publicity

Engaged PR Collaborative as the publicist for the theatrical and VOD releases

Target outlets include military foundations, academia, think tanks, governmental organizations and military blogs / publications

Main initiatives include securing long and short lead press reviews, asset placement, cast interviews and editorial features across all media channels including broadcast, radio, magazines, newspapers and online


Social Media

Keep up to date with Fort Bliss on dedicated social media pages including Facebook, Twitter and Tumblr

Channels updated regularly with exclusive clips and images, promotions, press breaks, and release dates

redbox sponsored Google+ Hangout / Reddit AMA with Michelle Monaghan

Nominate your mom via redbox social channels using the hashtag #workingmoms, by sharing your story about why your “working mom” should win the ultimate relaxation spa package

Partner with Skype to “keep military families connected” with redbox tagging opportunity



"Operation redbox"

For the first 20 rentals of Fort Bliss at redbox, a DVD care package will be sent to an overseas military base

Redbox DVD care packages will be designed to look like a Redbox kiosk and provide the troops with entertainment

Fort Bliss will be the lead title in the package, which will also include 7-10 new release DVDs

Opportunity to bring on a confectionary partner (i.e.: Orville Redenbacher or M&Ms) to include a movie snack in every package

Press release about the initiative will be sent to the media to bring awareness to Redbox and Fort Bliss

Information about the initiative will be provided via Redbox social channels, SMS and website





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