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Copy of Hispanic Stereotypes in Modern Family

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Sodana Ung

on 25 July 2013

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Transcript of Copy of Hispanic Stereotypes in Modern Family

Celeste Roché Rodriguez
Hispanic Stereotypes
in Modern Family

Does the manner in which stereotypes are addressed in the series Modern Family affect the audience's perception of these groups of people and how they treat these people?
The Families
Jay, Gloria, Manny,
and Fulgencio
(current season)
Hispanic Stereotypes:
Very sexy
Heavy Accents
Financially unstable
Bad parents
Hispanic countries are dangerous places
Gold diggers (both men and women)
Claire, Phil, Haley, Alex, and Luke
Mitchell, Cameron, and Lily
(cc) image by nuonsolarteam on Flickr
Begin at 2:57
Javier Delgado
Making Fun of Other Hispanics
Manny Delgado
Manny: I don't like the sound of that. A lot of amenities disappear when an H turns into an M!
Jay: Hey when I met you, you were eating cereal out of a bucket. (Season 3 Episode 21)
Manny: Do we book our spa appointments through you or? (Season 3 Episode 1)
Manny Delgado: It says in the box that this is for ages sixteen and up. Are you sure I should have this?
Jay Pritchett: What do you mean? You were born sixteen. (Season 2 Episode 8)
Gloria Delgado-Pritchett: Here, how about this?
Manny Delgado: This is turquoise, not teal. And a bra?
Gloria Delgado-Pritchett: Do you think the kids in my village had pocket squares?
Manny Delgado: Again with the village. (Season 2 Episode 10)
Glora Pritchett
Very sexy/Temptress
Speaks English with a heavy accent
Originally from a very poor and dangerous village in Colombia
Hair and make-up always done
Always dressed sensually
Large mouth and teeth, very large breasts, very small waist, long hair
Gold digger
Javier Delgado: Golf? Pfft! That's for old men and women who like other women. (Season 3 Episode 11)
Other Hispanics Oversexualized in the Media

Begin at 0:05
- Generalizations/Stereotypes
- "Dependent on men" "hot-tempered"
- Cultivation Theory: the longer the exposure television, the higher the chance audiences will believe what is presented to them
- Undeserving of economic and political power
- Hostility towards this ethnic group
- More derogatory portrayals
Works Cited
Brain, Mary, et al. “The Portrayal of Women in U.S. Prime Time Television.” Journal of Broadcasting & Electronic Media. (1999). 20-34.

Busselle, Rick, and Heather Crandall. “Television Viewing and Perceptions About Race Differences in Socioeconomic Success”. Journal of Broadcasting & Electronic Media. (2010). 265-282.

Correa, Teresa. “Framing Latinas: Hispanic women through the lenses of Spanish-language and English-language news media.” Journalism 11. (2010). 425-443.

“Full List of 2012 Emmy Winners”. Fox News.com. Fox News, 24 Sep. 2012. Web. 15 Apr. 2012.

Fujioka, Yuki. “Television Portrayals and African-American Stereotypes: Examination of Television Effect When Direct Contact is Lacking.” Journalism and Mass Communication Quarterly. 76.1. (1999). 52-75. PDF File.
Mastro, Dana E. and Elizabeth Behm-Morawitz. “Latino Representation on Primetime Television.” Journalism and Mass Communication Quarterly.82.1. (2005): 110 – 130. Print.
Mastro, Dana E., et al. “Exposure to Television Portrayals of Latinos: The Implications of Aversive Racism and Social Identity Theory”. Human Communication Research. (2008). 1-32.
Monk-Turner, Elizabeth, et al. “The Portrayal of Racial Minorities on Prime Time Television: A Replication of the Mastro and Greenberg Study a Decade Later.” Studies in Popular Culture. 32.2. (2005): 101 – 114. PDF file.
Moreno, Carolina. “Sofia Vergara’s ‘Gloria’ Fails to Win Emmy After Third Nomination, Is Stereotypical Persona to Blame?.” Huffington Post. The Huffington Post, 25 Sep 2012. Web. 25 Feb. 2013.
Ramasubramanian, Srividya,. Television Viewing, Racial Attitudes, and Policy Preferences: Exploring the Role of Social Identity and Intergroup Emotions in Influencing Support for Affirmative Action. Communication monographs 77.1 01 Mar 2010: 102-120. Taylor & Francis. 25 Feb 2013.
“Study: Non-Latinos Buy Into Stereotypes About Hispanic Americans”. Huffington Post. The Huffington Post, 12 Sep. 2013. Web. 29 Mar 2013.

“The Bicycle Thief”. Modern Family. ABC Network. 30 Sep. 2009.Television.
“Election Day”. Modern Family. ABC Network. 11 Apr. 2012.Television.
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