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Transcript of Coffee Consumerism
From 1995-2000, coffee consumption increased 700%
Since 1987, Starbucks has added an average of 2 stores daily
The new Starbucks 'trenta' size has a capacity of
916 mL, while the average capacity of the human stomach is 900 mL
3 Types of Coffee Shop Consumers
Neutral Meeting Place
Academic or Professional Work
Regular Coffee Purchasers
The evolution of the third place
The increase in the number of coffeehouses has led to the creation of a specific coffee-drinking subculture comprised of three main groups that drive coffee houses’ business in the United States.
Boston Tea Party 1773
First reading of the Declaration of Independence happened outside of a coffee house in Philadelphia
Coffee was declared America's 'national drink' by the Continental Congress
Will coffee consumerism continue?
Where will the next third place emerge?
The Great Good Place by Ray Oldenburg
Inclusive Social Environments
Conversation is the main activity