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case:1901 Hot Dog: A Malaysian Homegrown Franchise

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Jing-Hua Li

on 4 December 2013

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Transcript of case:1901 Hot Dog: A Malaysian Homegrown Franchise

Case:1901 Hot Dog: A Malaysian Homegrown Franchise
Instructor:Dr. Shadab Khali

Group Members:
610233001 Jean Li
610233002 Una Lai
610233004 Claire Huang
610233017 Anly Chang
610233028 Jane Wu

1901 has not set up franchisees in any of the following areas: Kuwait, the United Arab Emirates and Saudi Arabia, but the process is still in the pipeline. Compare these countries as possible future locations for 1901.
Legislation
investment encouragement

Great economic condition
high HDI, fast-growing

Geographical environment
food shortage
When entering
neighboring
countries, such as Singapore and Indonesia (bearing similar social and cultural background to Malaysia), discuss the
advantage and disadvantage
that a Malaysian restaurant company, specifically 1901, would have in comparison with a local company in that market.


1. Brand

2. Operation


1. Laws protection of local government

2. Cost of management

3. Financial assistance

More than 60 1901 outlets are in Malaysia(which has a predominantly Muslim population).Middle East operations are yet to begin.Should there be any change of strategies?If so, why and how?(consider that 1901 prefers to enter countries and compete in the halal food market category.)

Change the entry model
franchise to wholly-own

Set up factory in local area 

High quality management of halal food

Different level of control
the process of manufacture
the food certification
Operational areas
321 franchise systems
homegrown:197
foreign:124
Business model
Franchise

Low cost and price
Repositioning the brand
A lifestyle and people’s

Change pushcarts to snack cafes
Outline
Interduction of the case
Question discussion
Health and well-being

Impact on the environment

High quality
attitude
fairness
understanding
generosity

Theory of Business
The Future
Extend the brand’s presence
Saudi Arabia, Thailand, Indonesia, United Arab Emirates,Egypt

A global halal brand
A Muslim population

Background
Thank you.
Q1
Q2
Advantages
Disadvantages
Q3
Full transcript