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case:1901 Hot Dog: A Malaysian Homegrown Franchise
Transcript of case:1901 Hot Dog: A Malaysian Homegrown Franchise
Instructor：Dr. Shadab Khali
610233001 Jean Li
610233002 Una Lai
610233004 Claire Huang
610233017 Anly Chang
610233028 Jane Wu
1901 has not set up franchisees in any of the following areas: Kuwait, the United Arab Emirates and Saudi Arabia, but the process is still in the pipeline. Compare these countries as possible future locations for 1901.
Great economic condition
high HDI, fast-growing
countries, such as Singapore and Indonesia (bearing similar social and cultural background to Malaysia), discuss the
advantage and disadvantage
that a Malaysian restaurant company, specifically 1901, would have in comparison with a local company in that market.
1. Laws protection of local government
2. Cost of management
3. Financial assistance
More than 60 1901 outlets are in Malaysia(which has a predominantly Muslim population).Middle East operations are yet to begin.Should there be any change of strategies?If so, why and how?(consider that 1901 prefers to enter countries and compete in the halal food market category.)
Change the entry model
franchise to wholly-own
Set up factory in local area
High quality management of halal food
Different level of control
the process of manufacture
the food certification
321 franchise systems
Low cost and price
Repositioning the brand
A lifestyle and people’s
Change pushcarts to snack cafes
Interduction of the case
Health and well-being
Impact on the environment
Theory of Business
Extend the brand’s presence
Saudi Arabia, Thailand, Indonesia, United Arab Emirates,Egypt
A global halal brand
A Muslim population