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Netflix

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by

Steve C

on 13 November 2015

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Transcript of Netflix

STEVEN CAMPOS
TYLER STEVENS
MADINAH ASHRATI
TODD LUGINBUHL
ALODIA TANOJO
Marc Randolph and Reed Hastings

Netflix was launched in 1998

By the year 2003, Netflix had grown exponentially due to their flat rate monthly payment without any late fees

Its records showed in 2005 that customers were renting over 1 million DVDs every day

Although other companies like Blockbuster tried to enter the DVD rental business with Netflix, none of them could compete with the quantity, quality, and prices that Netflix offered their subscribers
In 2007 the company had successfully delivered their billionth DVD

By March of 2010 Netflix had over 14 million subscribers

In 2011 Netflix announced that its company would be splitting into two; Qwikster and Netflix. Qwikster was going to offer DVDs, and Netflix was going to offer streaming.
January 2012 records indicated that Netflix had over 24.4 million subscribers

Today Netflix's service is available in over 40 countries including Canada, Mexico, England, and Ireland
HISTORY
FINACIAL INFORMATION
COMPETITION
Key Competitors:

*Time Warner – HBO GO
*Amazon – Amazon Prime
*Walt Disney – Hulu
*Wal-Mart Stores – Vudu
*Coinstar – Redbox/Verizon Instant
*DISH Network – BlockBuster On Demand
TOP 3 STREAMING CONTENT SUBSCRIPTION COMPETITORS
Honorable Mention:
Dish Network’s Blockbuster – bankrupted by Netflix
Walmart’s Vudu – Non-subscription based online movie rentals
Comcast’s Xfinity – Only available to Comcast members
Redbox/Verizon ‘s Instant launched in March 2013
NOTE: All data provided is from each companies’ investor relations webpage or comparable; sourced April 2013.
NOTE: Although Time Warner’s HBO Go appears to have a large market share, the reality is all HBO subscriptions are able to access HBO Go—few do so on a regular basis.
NOTE: Financial data from 23 April 2013 COB; Google Finance (Netflix was 216.99 at COB)
NOTE: Amazon Prime subscribers may not be as large as stated as Prime bundles other features such as 2 day shipping for Amazon purchases.
NOTE: Walt Disney’s Hulu may be the most accurate figure stated besides Netflix.
KEY PRODUCTS
SOCIAL MEDIA
PRODUCTS:
Streaming online videos

DVD rental by mail at one point known as Qwikster

Original programmings
Netflix allows members to instantly stream movies over the internet on devices such as...
1. Available on many devices that can access the internet

2. Their one month free trail lures customers in

3. Reasonable monthly plans and no late fees

4. Recognized brand name and identity

5. Larger selection in content compared to its competitors

6. Constant innovative culture

7. Flexibility in content delivery

8. Fastest DVD delivery among its competitors

9. Convenience
COMPETITIVE ADVANTAGES
Full transcript