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Cookies for a Cause
Transcript of Cookies for a Cause
Cookies can be found in over 68% of households
In recent years demand for cookies is driven by health considerations
Over 8 billion dollar market yearly
Holds $4,060,000 yearly revenue
variety of tastes (pecan Russian teacakes, chocolate walnut truffles, gluten-free coconut macaroons)
Bringing options & convenience to campus
Luxury brand-portray great variety of taste and selective value for customer
Selective distribution-not an ordinary cookie
Sold at wholesale value to different charities monthly (ex: month of June sell cookie to Relay For Life)
Sold at bakery on campus, enticing students to spend time there.
Central location - Accino. Convenient to lower and upper campus.
Soft colors, trendy art, sothing music; calming environment for students to relax.
Late night delivery to dorms = Additional $ to charity
Contribution Margin = $0.76
Impressive, especially considering charitable donations
Cookies for a Cause located directly on Providence College Campus
Provide both financial and educational opportunities to the students of PC and the people of the surrounding communities
Students have opportunity to run and manage Cookie for a cause store
Cookies with use high quality and healthy ingredients
• Portion of sales used to give to charity and to help better the community
PC Community between ages of 17-21
Our company will strictly employ Providence College students to manage and run the company.
Faculty and staff employed by PC;
21+ - support our students and convenient to lifestyle.
Those seeking work experience
Looking to build resume
Those looking for a quick, convenient, and satisfying snack
Those with an interest in giving back
Market leader, responsible for $8,120,000 in yearly revenue as of 2014
Tradition of freshly baked goods
Three decades in local community, giving back to community (Amos House, Phoenix House, and St. Mary's Home for Children
Holds $4,930,000 in revenue
Family owned business
Generously gives leftover products to local food pantries and shelters
Fresh produce, baked from scratch, all-natural
Psychographic & Behavioral Segmentation
• Four inches, crunchy outer layer, chewy center
• Variety of flavors; sweet chocolate chips, salty pretzels, tangy cranberries, hearty oatmeal – unique taste
Always made with fresh, wholesome ingredients - low-guilt indulgence
• Homemade, fresh baked look and taste
Individually, half-dozen, dozen
Distinct, recognizable logo with slogan
Black and white to incorporate PC colors
Proudly displays name and logo of monthly charity of choice
Simplistic, practical, aesthetically pleasing design
Variable Cost = $0.24
Price per Cookie = $1.00
Profit per Cookie = $0.76
26 Cookies per Batch
Gross Profit = $19.76 per Batch
$12.92 = Net Profit for Company
Capitalize on School Spirit
Appeals to a variety of eating habits
Make a difference - give back!
Increase brand awareness -
Heighten student and faculty awareness to
quickly gain popularity
Intent to purchase - allow for more sales because it can stimulate a need or want that a customer has and then purchases our cookies.
Trial Purchase – allow people to try our cookies without the risk of spending money on a cookie they have not tried before. Then once they have tried it and enjoy the cookie it can produce repeat customers and purchases.
Delicious and wholesome cookies – “Making Friartown a Little Sweeter”
Storefront location on PC campus is convenient for everyone affiliated with the school
Unique business model – Offers PC students the opportunity to manage, back, and work for our company
Philanthropic: Each month, a portion of our proceeds will benefit a new charity, giving students an opportunity to give back
Advertising: posters hung around campus to promote both purchasing the cookie and employment opportunities.
Sales Promotion: Discount coupons available with purchase at PC Bookstore.
Personal Selling: Student employees to promote and advocate for our company; word of mouth.
Direct Marketing: Campus-wide email blast to students and faculty, utilize PC radio
Public Relations: Creation of social media channels (Twitter & Instagram)