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Dsenyo: Measuring Social Impact
Dsenyo: Measuring Social Impact
LEARNINGS
RESEARCH & DEVELOPMENT
DEVELOP KEY IMPACT AREAS AND INDICATORS
a. Utilize existing tools [e.g. Progress out of Poverty Index]
b. Communicate with local partners
c. Determine company's vision and goals
Dsenyo's Key Impact Areas
Fair traders have uniquely intimate and personal relationships with artisans that should set us a leaders in measuring social impact
Useful not only for validating our claims and meeting customer demands for transparency, but also planning projects and fostering deeper partnerships
Creativity and flexibility again are really important for making a difference!
1) Working Relationship 6) Food Security
2) Income & Other Employment 7) Health
3) Family Composition 8) Education
4) Home and Resources 9) Social Empowerment
5) Durable Goods
Questions? Contact alison@dsenyo.com
IMPLEMENTATION
Marissa traveled to Malawi in Oct., 2013 to visit artisans
- Surveyed 48 individual women across 4 artisan communities
- First round: took ~1 hour each
- Wrote responses by hand
- Creativity and flexibility - determining what Q's worked, and what needed to change
- Help from local assistants
PURPOSE
Understand social and economic impacts of our business among partners in Malawi
2. Messaging
Share our story with customers and create personal connection, establishing brand value
ANALYSIS & MEASUREMENT
1. Strategic Planning
Plan and prioritize projects to better support artisans and help them improve their livelihoods
- Reviewed responses for most valuable indicators
- Developed 100 point scale based on responses and company goals
- Separate scale for refugee camp
- Coded qualitative data into quantitative points
- For each individual, and took averages across artisan groups
- Set goals for growing our impact and filling in gaps
- Next steps: work on messaging and infographics to share with our audience! Develop environmental measure for supply chain.