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Dsenyo: Measuring Social Impact

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Alison Hanson

on 22 March 2014

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Transcript of Dsenyo: Measuring Social Impact

Dsenyo: Measuring Social Impact
a. Utilize existing tools [e.g. Progress out of Poverty Index]
b. Communicate with local partners
c. Determine company's vision and goals
Marissa traveled to Malawi in Oct., 2013 to visit artisans

Surveyed 48 individual women across 4 artisan communities
First round: took ~1 hour each
Wrote responses by hand
Creativity and flexibility
- determining what Q's worked, and what needed to change
Help from local assistants
Fair traders have
uniquely intimate and personal relationships
with artisans that should set us a leaders in measuring social impact

Useful not only for
validating our claims
and meeting customer demands for transparency, but also planning projects and
fostering deeper partnerships

Creativity and flexibility
again are really important for making a difference!
Understand social and economic impacts of our business among partners in Malawi
1. Strategic Planning
Plan and prioritize projects to better support artisans and help them improve their livelihoods
2. Messaging
Share our story with customers and create personal connection, establishing brand value
Dsenyo's Key Impact Areas
1) Working Relationship 6) Food Security

2) Income & Other Employment 7) Health

3) Family Composition 8) Education

4) Home and Resources 9) Social Empowerment

5) Durable Goods
Reviewed responses for most valuable indicators
Developed 100 point scale based on responses and company goals
Separate scale for refugee camp
Coded qualitative data into quantitative points
For each individual, and took averages across artisan groups
Set goals for growing our impact and filling in gaps
Next steps: work on messaging and infographics to share with our audience! Develop environmental measure for supply chain.
Questions? Contact alison@dsenyo.com
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