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Jamie Reeves - AS Media Evaluation

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Jamie Reeves

on 9 May 2010

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Transcript of Jamie Reeves - AS Media Evaluation

Media Evaluation Blogging Deconstructing
Film Distribution
+ Exchange Attracting
My Audience Audience User Feedback Our Target Audience Forms + Conventions Film Noir Sound Antagonist O.T.S Progress Made + Planning Our Production Process Continuity Task Organisational Tips Improvements Shown
& My Strengths Institution + Distribution Online presentation Cinema shows Learning to upload Representation of social groups Antagonist Protagonist Locations For Action Critical Theories Users & Gratifications Semiotics Representation & Stereotype Jamie Reeves Dramatic Lighting Our first step as a group was to sit down and think about how we could make our film meet the conventions of film noir. Our first idea was to have it in black and white as this enchances shadow and makes the lighting more dramatic which are all characteristics of a film noir. We also decided that we needed a protagonist and an antagonist. We also considered times of filming and location. We decided on having a medow/shortcut as its secluded and filming mid-day as the light is the best and we can edit it darker in later stages. We had no talking throughout our O.T.S so the only diegetic sound we had was sounds Ben himself made such as moving keys, phone ringing etc. Also when ben is outside you can hear sticks cracking when he's being watched from inside the bush. We used some non-diegetic sound such as wind, we used wind to try and interact with the audience and make them feel like they were there. An opening title sequence is the first part of the film which introduces some key characters. They normally have titles which state, actors, companies and the production team. They normally last around 5 minutes. An example O.T.S is James Bond, Casino Royale An antagonist is a character who represents the opposition against the protagonist. In other words, A person who opposes the main character. In the classic style of story wherein the action consists of a hero fighting a villain, the two can be regarded as protagonist and antagonist. An example of an Antagonist in film is The Joker from batman. A protagonist is the main character or the primary personal figure around whom the events of the narrative's plot revolve and with whom the audience is intended to share the most empathy. An example of a Protagonist in film is Peter Parker, this is because he is the main character and the audience interact with him.
Here is a link to my blog: http://jamiesasmediablog.blogspot.com Blogging was a new experience for me so i had to learn as i went along. I found it hard at first, but i quickly got used to the basics. I then started to learn more and more things such as hyperlinks and embedding. I used my blog to plot my progress as I went along. Our protagonist was played by Ben, We chose men due to him being masculine and looking the oldest in out group. We dressed Ben in casual clothes but made sure he looked smart, this helped him interact with the audience and added innocence to him so the audience felt more sympathetic when he was attacked. Protagonist: Ben Antagonist: Connor Our antagonist was played by Connor. We made him have a suspicious vibe by being the in the background of shots and slowly creeping closer. We also didn't want him to speak to remain mysterious. We had the protagonist wearing a mask to add mystery and becuase you cannot tell the age of him or what he looks like. Our first location idea's were to have it in a woods, we then later decided it wouldn't fit in with story line so we decided to have it in a desserted shortcut in Spixworth and Ben's house in Sprowston, Both in Norwich. Long path so we can include plenty of different angles. Desserted feild gives the feeling of insecurity. Bushes are perfect for suspicious shot from an antagonists point of view. We thought through cinema's and shortlisted realistic ideas. We came to the conclusion that Cinema City in Norwich would be the most realistic idea. This is because they often have small films and independent products. All video's that we made we then put onto Vimeo, this is because its quick and easy. It can also be embedded from Vimeo onto our blogs. Learning to upload wasn't really a problem. All members of my group including myself were confident with uploading and found it easy. However we had to make sure that we saved the video with the correct description so that we could easily locate it and that people online could find it. Our Opening Title Sequence: http://vimeo.com/11135406 Make a plan so you're prepared.
Arrange times suitable for all group members.
Be prepared for cancellations.
Become dressed appropriatly according to the weather conditions.
Make a list of equipment needed.
Have different roles amounst the group.

Protagonist Create mind map of initial ideas This is the route in which we took: Found some possible locations Created a story board Tested lighting and camera angles First filming during day Second piece of filming Editing + Adding sound My main strength is creativity. This helped in the early stages when deciding on camera angles. Throughout the production i improved on editing and also my knowledge on camera angles increased. The benefit of doing a continuiety task was to give us an insight on what creating our opening title sequences will be like, it provided me with a greater knowledge of camera angles and also helped give me various idea's which i contributed towards my O.T.S. Small continuity errors such as when changing shots the character has moved forward a few yards, such were not made in my O.T.S due to learning from my mistakes in the continuity task. The British Board Of Film Classification Here is a list of the BBFC classifications and an explination + example film:

U Universal – Suitable for all. It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four
years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror. An example of a film with a U certificate is: Thomas the Tank Engine.

PG Parental Guidance – General viewing, but some scenes may be unsuitable for young children unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or moresensitive children. An Example of a film with a PG certificate is: Night at the Museum 2

12/12A – Suitable for 12 years and over, exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them. The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult. An example of a 12 certificate film is Son of Rambow and a 12A film is The Dark Knight.

15 – Suitable only for 15 years and over, this category is awarded due to the material being suitable, in general, only for those aged 15 and over. No one younger than 15 may go and see a ‘15’ film at the cinema. No one younger than 15 may rent or buy a ‘15’ rated video. An example of a 15 certificate film is 'I Am Legend'

18 - Suitable only for adults (18+), this category is justified as the film may include circumstances where the material is in breach of criminal law, where the film may cause damage to public health or morality, and where there are unjustified explicit images.. No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video. An example of an 18 certificate film is SAW http://jamiesasmediablog.blogspot.com/2009/10/exploring-regulations.html http://bbfc.co.uk Quantative Method The Qualitative Method focus' on the aesthetic preferences and consumer habits of the audience. Then the audience is split in to 3 main categories.
These are:

Traditionalist: Doesnt take any risks and sticks to what they know to have the sence of feeling safe and secure. A traditionalist would go and watch a disney film because they know what they are going to get. Traditionalist like to have there their expectations met.

Hedonist: A hedonist, unlike a traditionalist, takes risks for the pleasure of it. They would go to see a film like 'Cloverfield' because they heard it makes the viewer feel motion sick. They would also go to any film without knowing what to expect just for the thrill of it.

Post Modernist: A post modernist will go to a film and analyise it. They will enjoy the creativity of the film and revel in the intellectual side. They are likely to watch films such as Pulp-fiction and District 9. Qualitative Method For our opening title sequence we decided that our certificate would be a 15. We chose this age becuase of a few reasons. The first reason is that Film Noir is typically aimed at older people, so with us making ours have teenage actors, violence and a mature story line we thought it would appeal more to 15 year olds and older. Another reason is that our O.T.S ends with our main character being killed, we thought that this is too violent for a 12 certificate. On March 18th Ben and Connor presented our O.T.S to our media class. The feedback was helpful and the class mainly thought it was good. The main thing we forgot to include was titles, so we went back and added them in. Also there was certain shots when you could hear martin when he was recording it, on these clips we extracted the audio and added a light wind. On another clip the wind was too loud, so on that clip we lowered the audio level. http://jamiesasmediablog.blogspot.com/2010/04/user-feedback.html Titles This is a piece on titles which i got of my group member Ben's blog. In our O.T.S we decided to have the names of the actor and directors. We decided to have a small white font so it doesn't take any attention away from the film. http://bengoulder.blogspot.com/2009/12/titles.html Semiotics is the study of signs and there meaning. They can be an object or a symbol that have a meaning and have been placed there for a reason. Semiotics can have two meanings signifiers (which is the actual image, physical apperance etc.) and the second is signified (Is what the sign refers too.) There are two other meanings as well these are Connotation and Denotation. Connotation is what you and others think when the sign is on the screen. The other one is Denotation this is when you say what you see. http://bengoulder.blogspot.com/2010/01/semiotics.html What does Representation & Stereotype mean?
Respresentation and stereotype is how media portray how male, female, race, ethnicity, class, age, occupation, size influence how we see ourselves and others. Stereotypes are standardized and simplified conceptions of groups, based on some prior assumptions. A stereotype can be deemed 'positive', or 'negative'. How is Representation & Stereotype useful to me?
It is important that i know how different groups of people can be protrayed. For example when making my OTS it is useful that i know what the conventions of a typical male in film noir are, becuase if i break the conventions the OTS would be unrealistic. I have also learnt that i need to include some kind of Antagonist and Protagonist in my OTS. http://jamiesasmediablog.blogspot.com/2010/01/representation-stereotype.html We decided to distribute it online through small independent internet websites. An alternative idea was to distribute it through websites like youtube, vimeo becuase they are highly populated. I decided to use the film intro to James Bond Casino Royale and compare it to typical film noir, this is what i came up with. http://jamiesasmediablog.blogspot.com/2009/10/casino-royale-film-noir.html This is how the audience reacts to what you give them, not what you give to them does to the audience. When we looked at typical conventions of an OTS we found out that they are often left on a cliffhanger becuase it hooks the audience in and makes them discuss what happened. http://vimeo.com/8888318
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