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Transcript of In-N-Out
Stresses the use of the freshest ingredients
~$5-7 for a complete meal
Simple but Customizable Menu
Consumers know what they will order before stepping into line
Puts the consumers in control
Friendly and Clean Service
Employees are hard-working and genuine
White, clean interior with bright lighting
Clean kitchen viewable to customers and maintained bathrooms Brand Background Founded in 1948 by Harry and Esther Snyder
First In-N-Out burger in Baldwin Park, California
Private, family-owned business
Opposed to franchising
California, Arizona, Nevada, Utah, and Texas. Brand Strengths Consistency
Colors - Red, White, and Yellow
Menu - Hamburgers, Fries, and Shakes
Exclusivity - West Coast Represent!
Represents the American Dream
Rags to Riches Appeal
Cult-like following Brand Weaknesses Limited Audience
No chicken, fish or vegetarian options.
No kids meal
Not ideal for business men on lunch break
Wait time can be >30 minutes
Same color scheme as McDonalds and Carls Jr.
Logo Cannot Stand Alone
Needs "In-N-Out" to be distinctive Competitor#1: Carl's Jr History
In-N-Out vs. Carl's Jr
Similar Colors / Logo
Parissa Amerinouri, Shoumyo Dewan, Zeyry Gutierrez, Jordon Hodges, Keisuke Kida, Mirage Mehta, Celena Ng, Paramjyot (PJ) Pasricha, Shaina Shieh, and Linda Wang DISTRIBUTION AUDIT Competitor #2: Five Guys Observations as Brand Managers Improvements Conclusion Presentation By: Company Background
In-N-Out vs. Five Guys
Similar interior color schemes
Cleanliness of locations
Presentation of food items
Slower expansion Brand Equity:
Fresh (never frozen) quality and quick on the go dining
"Quality you can taste since 1948."
True to Their Values
Child Abuse Foundation
Revolutionizing the drive-thru service
iPad technology at the drive-thru Consistency
Decrease waiting times
Capitalize on Strong Following
"Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment." Snyder's Business Philosophy: