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Role Of Electronic Media In Pakistan

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wahaj mansoor

on 28 July 2015

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Transcript of Role Of Electronic Media In Pakistan

Table of Contents
Introduction
Evolution Of Media
Code of Conduct
Purpose Of Media
Negative Impact Of Media
Positive Effects Of Media
Conclusion

Role of Electronic Media in Pakistan

Group Members:
Summiya Islam
Rabia Nazir
Abida Perveen
Umair Ali
Wahaj Mansoor
Talha Masood
Muhammad Zeeshan
Why is Media the fourth pillar of state?
Power to make the innocent guilty and to make the guilty innocent.
Controls the minds of the masses.
Informative bridge between governing bodies and general public.
Helps to form opinions and make judgments regarding various issues.
Role of Electronic Media in Pakistan
What Is Media?
Media includes every broadcasting and narrowcasting medium such as:
Newspaper
Magazines
Television
Radio
Billboards
Direct mail
Telephone
Fax and Internet

What Is Media?

Communication channels through which news entertainment, education, data, or promotional messages are disseminated is known as media.

Media is a very powerful change agent. What we see in the television largely influences our beliefs and in turn, this also affects our behavior and how we turn out as a person.
Pakistan Electronic Media Regulatory Authority
PEMRA is a Country Guide to regulate the establishment and operation of all broadcast stations in the country.


According to the Pakistan electronic media regulatory authority the number of private television channels just three state-run channels in 2000, to approx. 89 in 2012.


INTRODUCTION
EVOLUTION OF MEDIA
CODE OF CONDUCT

No programs shall be aired
Which contains an abusive comment.
Contains anything defamatory or knowingly false is against basic cultural values, morality and good manners.
Contains material which is against ideology of Pakistan or Islamic values.
Contains anything pornographic, obscene or indecent or is likely to deprave, corrupt or injure the public morality.
Particular care should be taken to ensure that programs meant for children do not contain objectionable language or are disrespectful to their parents or elders.
Programs must not be directed against the sanctity of home, family and marital harmony.



Programs
No advertisement shall be permitted which
Promotes or supports sedition, anarchy or violence in country.
Is directed against sanctity or home, family and marriage.
Is wholly or mainly of a religious or political nature;
Contains indecent, vulgar, or offensive themes or treatment.
Contains material which is repugnant to ideology of Pakistan or Islamic values.
The goods or services advertised shall not suffer from any defects which are harmful to human health.
All advertisements must be clearly distinguishable as such and be separate from the programs and should not in any manner take the form of news or documentary.
Advertisements
Pakistan television corporation came into being under the ministry of information headed by Ubaid ur Rehman with NEC joint venture collaboration
On November 26, 1964 the first official television station PTV commenced transmission broadcasts






Ayub khan’s Era
Zia ul Haq’s Era
Television was brought under the Islamalization campaign, Heavy censorship was exercised on the media to safeguard the glory of Islam.
Ban on “daily musawaat” which was critical of martial law regime.
The first semi government TV network "Peoples Television Network (PTN) later named as STN.

The government issued the Pakistan Electronic Media Regulatory Authority (PEMRA) Ordinance in March 2002.
This allows the establishment of television channels in the private sector.
Pevaiz Musharaf’s Era
Purpose of Media
There are three literal purposes of Media
Purpose of Media
Public does receives a clearer picture of what is happening in the world
People wants to know the details whether its an:
Upcoming election
City council election
A war on the other side of the town
A house that burns down across town
Inform:
Purpose of Media

Entertainment:
Sports and entertainment are huge aspects of the media package.
Purpose of Media
Media has the convincing power

They can convince you to buy:
Products & services
Ideologies (political advertisement)


Advertisement:
Destroying the National Image
Due to Media, people in foreign countries are constrained to think that Pakistan is full of ill-cultured and fraudulent people.

Responsibility of Media should be to broadcast the right news without crushing the image of the nation.

Sensationalism
Breaking news of News channels is incomplete without sensations.

The already frightened nation of the country gets even more frightened when bomb blasts are sensationalized by showing dead bodies of people and the dramatic background music


Religious Impression
Media is nowadays going against the Islamic teachings.
Open Issues are being discussed which should not be openly discussed
Media is spreading vulgarity
Exaggeration
Exaggeration means describing of something and making it more than it really is.
Overwhelming negative exaggeration.
Glamorizes issues.
Flashing news headlines with elements of negative exaggeration.
Big deal made out of small issues.
Sikandar Case as an example.
Negative
Impact
of Media
Competition For Rating
Television channels are engaged in a race for ratings
Multiply wordings over issues and crises.

Media these days has become a commercialized sector eyeing the news which are hot and good at selling
No interest in the betterment of the country.

Westernization
European and American culture is slowly engulfing our society.
Extensive promotion of western product brands.
Effect on local values and trends.
Language changes.
Change in meal preferences.

Effect on Minds Of Children
Media has harmfully affected the minds of children
Children are exposed to things that they should not necessarily be exposed to yet
Media sell their own value system to the kids through actors, cartoon characters, and even musicians who are puppets in the media's propaganda

Influence Of Powerful Group
Media under the influence of those who want to show a one sided picture.

Malik Riaz conspiracy

Positive
Effects
of Media

Role Of Media In Promoting The Democratic Traditions
Media is essential to the health of democracy for two reasons.

Enables the citizens to make decisions about electoral choices.

It performs a checking function.

News channels played an important role in increasing voter turnout e.g. GEO news, ARY

The voter turnout has almost doubled in the latest elections

Media’s Role In Social Accountability
The ability of the citizens, civil society to scrutinize public institutions and governments and to hold them to account.

Media is developing social consciousness and actions that are essential to develop and promote social accountability.


Social Media
Social media serve as a communications platform by spreading information about protest campaigns and other social movements.

Role Of Media In Freeing The Judiciary
In March 2007 President Pervez Musharaf suspended 
Iftikhar Muhammad Chaudhry.

Formation of Adliya Bachao Tehreek
Suspension of CJ again along with 60 judges
Resignation of Pervez Musharraf
Lawyer’s movement & Ban on Geo news


Media’s Role In Exposing Corruption
Implication of Investigative Journalism.
Watchdog function of media by exposing social injustice.
Several major corruption cases and scams are disclosed by journalists.

Disclosing of several major corruption cases and scams:
The
Pakistan Steel
Mills Rs.26 billion scam corruption in Pakistan’s
International Airlines
that caused losses of $500 million
Hajj corruption case
Corruption in rental power projects.

Conclusion
It has revealed the facts to the people about crimes and social issues and also informed the people about the issues outside their country and most importantly, media has shown the behavior of other countries to the Pakistan.

Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude. Media is supposed to be responsible for the present society, trends, norms, values and so on.

Media reflects the society and it is the responsibility of media to expose the country to the whole world. It’s the requirement of time that our media should work for the positive and real soft image of Pakistan. 

Media should not use negative tools to increase their viewership. There are times when they should put their personal interests at the back of their mind and show or write things that could be beneficial for the country and please stop this race of breaking first news just be original.

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