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PR + Social Media Summit Marquette University April 8, 2010

Melanie Stepanek

on 19 April 2010

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Transcript of #PRSMS

social media changes. #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 So, what we know changes. Video A video on your website is like a billboard in your office. Include transcriptions for SEO building. Don't let a killer client idea ruin a strategy. "Viral" Community Community isn't about social media. Don't rely on social media tools Campaigns Social media isn't a one night stand. It's a relationship. Spokespeople The official spokespeople are dead. The best spokespeople for a brand are its employees. SEO Media Relations The traditional press release is dead. PR people are more storytellers now than ever before. Clients need to be "trained"
on what a good media story
really is. Printed press kids not reasonable
at trade shows... or anywhere. Foursquare Ideal for retail clients. Strategy Disclosure "I want a viral video for my website." "Viral is in the eye of the beholder." For a video to become viral for a company, company must be smart in targeting audiences. Your community isn't everywhere, you don't have to be everywhere either. (Phew.) Autofeeding from Facebook to Twitter = no-no. If you can't place a human in charge of your accounts, scale back. Make campaigns portable, personalized and participatory. Make sure your entire staff knows what's going on when you go on social media; they need to be involved too. SEO Booster:people talking, commenting and tweeting about you. Websites should be more than a product or company catalog, the should be experiences. Does have merit when you're
somewhere notable or dealing with
a client that wants people in their
"storefront." Strategy has to come first. Just because you have a new tool,
it doesn't mean it's a strategy. It's a
tactic. Don't just push out content. Advise clients on mastering strategy
over mastering tools. When we Facebook, tweet, blog, etc.
about clients, we need to disclose they are clients.
Full transcript