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2013 Social Media for Law Practice Competitive Intelligence
emily rushingon 18 March 2013
Transcript of 2013 Social Media for Law Practice Competitive Intelligence
Microblogs (twitter, Tumblr)
Social networks (Facebook, LinkedIn)
Boards (Pinterest, Reddit)
Video (YouTube, Vine)
Photo (Instagram, Flickr)
Audio (LastFM, Audible)
Search (WolframAlpha, Google CSE)
Government data (public record+social)
Productivity apps (Dropbox, Evernote, prezi) Tarrant County Bar Association, Feb. 8, 2013 2013 Social Media for Law Practice Competitive Intelligence Introductions What is Social Media? Session Overview About social media and competitive intelligence (CI)
Social media resources overview by type
How to use social media to research:
Your clients' business
Markets and industries
Interactive Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
http://en.wikipedia.org/wiki/Social_media Firiel Hubbell, MLIS is a strategic CI Specialist with Haynes and Boone, LLP. As part of the business development team, she provides research and analytical skills needed to support the initiatives of senior management
Emily Rushing, JD/MLIS leads a research and technologies group for an AmLaw 100 firm. She develops information to support strategic decision-making relating to firm market positioning, lateral partner recruitment, client cross-selling initiatives, and proposals. What is CI? Productivity Blog Search How to find the best blogs to follow?
How to keyword search for blog content?
Google Blog Search - http://www.google.com/blogsearch
Google search engine
Technorati Blog Directory - http://technorati.com/blogs/directory/
Technology- and media-focused
IceRocket - http://www.icerocket.com/
Based in Dallas! The Future Web 3.0, internet of objects
3 Geeks and a Law Blog A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.
http://en.wikipedia.org/wiki/Competitive_intelligence Blogs Communications tools include blogs, Twitter, LinkedIn, Facebook, and Ning. Blogs can be used both to collect intelligence and deliver intelligence results.
Researchers may use feeds to develop complex intelligence-delivery systems, tracking news and comments relating to competitors, clients, markets, industries, business and finance, politics, local/regional/national cases and legislation, and any other key intelligence topics. Types of Social Media Microblogs Social Networks twitter
Library of Congress archive
Google Takeout Boards Pinterest
Pandora Multimedia Search "Deep Web"
Fee Fie Foe Firm
Layar - augmented reality
https://www.vizify.com/ Twitter Search
https://www.quora.com/ Vizify What is Social Media? Open source
Business to consumer
Business to business
Anything that is interactive, user-generated may be considered "social"
Not just networking, but content creation and distribution What CI is NOT Sometimes referred to a "corporate espionage"
CI is the ethical collection and analysis of data.
Emphasis in community on ethical methods and content, including public domain information.
Originated with government and military intelligence organizations, adopted by business community.
NOT a software, NOT a spreadsheet. Both an art and a science. Government Information Questions?