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Coca-Cola India

Chris Hahn, Virginia Ho, Sarah Jackson, & David Lehoang
by

Sarah Jackson

on 3 December 2014

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Transcript of Coca-Cola India

Proposed Strategy
Existing Situation
Collaboration
Clarity
The
Three
C's

Conclusion
Chris Hahn
Virginia Ho
Sarah Jackson
David Lehoang

August 2003
January 2004
The Center for Science & Environment publishes a
report
claiming Coca-Cola's water depletion significantly contributed to recent droughts in such Indian states as Kerala, Uttar Pradesh, and Varanasi.
The Indian government launched an investigation.
The Indian government
shut down
the Coca-Cola Kerala bottling plant, and taxed the company $47 million.
The Central Ground Water Board released a report claiming that:
In the 10 years
prior
to Coca-Cola's
Pradesh
plant opening, groundwater levels
rose
7.95 meters.
In the 10 years
after
Coca-Cola opened the factory, groundwater levels
dropped
7.9 meters.
Fifteen villages across India filed
petitions
with the government rejecting Coca-Cola's plans to expand.
The Indian government
shut down
Coca-Cola's Pradesh bottling plant.
The Pollution Control Board in India requested that the government shut down Coca-Cola's bottling plant in Varansi.
Reduce
Reduce Coca-Cola's water usage ratio = the number of liters of water used for the production of one liter of finished beverage
Recycle
Recycle water used in bottling operations
Replenish
Replenish natural resources by returning 100 percent of the local groundwater used in manufacturing back to the region through community-based projects.
Collaborating with schools
Support government initiatives
Partner with rural farmers
March 2004
June 2012
April 2013
June 2014
July 2014
The Coca-Cola Company is currently appealing this petition.
Several thousands of the Kerala state
protested
in a 10-day march.
Boilers
Cooling towers
Landscape irrigation
Step One: Create Job Opportunities for Locals
Advertisements
Hire and feature locals
Source of Income
Conscientious
Proposed Strategy
Step Two: Raise awareness
for sustainability
Potential Logo Designs:
Previous success stories:
Timeline of Events
Actions taken--the "Three R's"
Overview
Follow the Frog
Accor Planet 21
Step Three: Implement Coca-
Cola's own certified labels
Visit our website to learn more: http://www.coca-colaindia.com/
CMS/Asset/environment_Report_2014.pdf
+ offer scholarships to children
Use third-party certification labels
Display on products and packaging
Coca Cola as a global symbol
India Resource Center's Report
Plant's effect on local economy
Three "C's" plan
Collaboration
Clarity
Conscientious
Objective:
Establish regional environmental boards consisting of members from the Community & Corporate Headquarter.
Collaboration
Hire native experts to better understand the concerns of residents and continue to have a positive impact on the community
Objective:
Develop a water supply chain road map that consumers can access online
Clarity
Become more transparent by publishing Coca-Cola's water cycle online
Conscientious
Improve our brand awareness through the use of new logos, in order to show the Indian consumers that the environment is a key priority for Coca-Cola
Full transcript