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Social Media @ UNDP for RR/RCs
Transcript of Social Media @ UNDP for RR/RCs
Create a professional profile (bio, photo, link)
Build strong relations. Follow & engage with influencers
Be concise & timely
Engage in dialogue, ask questions
What are you working on?
Use trending topics/hashtags to connect with other conversations
Re-tweet & encourage Re-tweets, say thanks
No hyperlink, <120 characters = more RTs
Content: stats, quotes, development news, polls (twtpoll.com), photos, don’t self-promote, Calls to action
Be human (voice+avatar+bio)
Special Twitter events, live-tweet
Give context, use correct hashtag & handles
Cross-promote How to … tweet It’s not about tools or platforms.
Communications Paradigms have changed.
It’s about competencies. The bad Facebook update The good tweet The bad tweet Aim: User sharing of content (like, comment, tagging)
Relevant content: Add value. Results, news, development solutions.
Creativity & photos rule!
Focus: on people - not organization
No conferences, meetings, talking heads
Fill in the blank, trivia, calls to action, milestones, behind the scenes
One short idea per update, question or call to action at the end
Engage in dialogue: Polls, questions, contest
Create social media specific content.
Link to others, give credit
Be human and personal
Remove link from body of update, edit preview
Use insights How to … Facebook
We should stop calling social media ‘social media’ but ‘media’ as all media will soon be inherently social. Information on development can now be found at the local level to drive global discussions and create change.
- Rami Khater
Al Jazeera Senior New Media Producer Advocacy & raising awareness
Positioning as global development expert
Channeling information & driving traffic to website
Telling human development stories (via photos)
Transparency & real-time results reporting for partners
Engaging in interactive dialogues: with journalists, partners & the general public
Helen Clark talks about her Twitter use! Why do we use Twitter @UNDP? Twitter Basics Be human.
Engage. It’s a conversation.
Be social. International Civil Servant Code of Conduct applies to all social networks
Always act in the interest of UNDP
Integrity, professionalism, respect for diversity, impartiality are key
Prepare for times of crisis
Respect copyright laws, confidentiality, security of others
Identify yourself, use corporate branding Think about CNN, your mother and your boss.
Social media guidelines The good Facebook update 63% of female & 37% of male users
Used by: students, software engineers, consultants, managers, people in marketing and creative industries
Used to: create & share brand page to drive traffic to own website (improving own visibility in Google search) Who is using it & how 59% of female & 41% of male users
Half of LinkedIn users work in a sales function, academia, administrative & operational jobs or engineering – the other half is divers (‘other’)
Used to: showcasing organization’s professional expertise & strengthen its reputation (complete employee profiles essential!)
Creating connections with decision makers in development work & share content with like-minded organizations & individuals Who is using it & how 55% of female & 45% of male users (same as Twitter!)
Brand exposure, community building & engaging people who like your organization’s work
Discussions/contests to get to know your community’s opinions
Share content that has been created on other platforms Who is using it & how 55% of female & 45% of male users
Talked about: politics, science, technology & news
Used to: share breaking news, inform about upcoming events & live tweet from events
Connect with leaders in development work
Enables viral engagement & linking back to your organization’s website Who is using it & how Where goes what? How not to tweet/facebook Tweet/Facebook your stories according to the theme of the day to connect to the global conversation! Join the Theme Days! Engaging with partners = reaching the right audience Social Media @UNDP ✗ ✓ Reacting to negative comments Set up a private Twitter account
Find 5 key influencers on Twitter for your field of work
Create a list
Draft 1 tweet & write #undpcom at the end
Retweet 1 tweet
Email tweet: Undp.firstname.lastname@example.org
Text tweet: 914 297 8792 Exercise Institutionalizing
Interface dialogue improvement
CPDP CoP action for #acronyms If you’re using these words in your tweets, there may be room for improvement Follow those you want as followers
#hashtag: #pobreza, #OMD, #desarrollo
Keywords – areas you’re interested in
Find someone who’s interesting and check their followers and whom they follow
Socialmention.com | wefollow.com | topsy.com | listorious
Check out our lists Whom to follow & how to find them? More tips … Provide interesting and relevant content
Well written, concise, understandable
Give credit – research Twitter handles
Quality over quantity
Provide context – link, #
Real Time & Public / Forever! Have fun - be human
Include links – shortened Bitly, Google, TinyURL
Interact with key influencers (RT | Mention)
Questions (Did you know?, Want to find out more?)
Calls to action
Pieces of data (rather than a title of report)
Use existing #hashtags, use them sparingly
Live tweet – plan ahead – use short hashtags Do’s… cc HT Via/v Don’t be scared #
RT/MT @ Don’t be scared Favorite RT = Retweet on.undp.org/fa9Yv #ViernesVsPobreza @HelenClarkUNDP 140 characters Anatomy of a tweet Choose a good handle
Topic that you feel passionate about
Not too long
Don’t lock your account
Fill in your description
Keywords work too – Twitter is searchable
You may want to include [tweets are mine]
Provide a link
Pick a nice photo Opening a Twitter account That's where the conversation is
Talk to existing partners in new ways
Tap into new audiences, find new partners
Open up your work, invite participation
Access top expertise
Quick, easy access to resources, answers
Access latest thinking on development
Position yourself as an expert
Influence your field / policies... Why Tweet? Encourage your staff
Start CO/One UN accounts
Share the guidelines
Get a Linkedin Profile
Tweet/blog/comment yourself Easy Steps to get started Facebook Users / Country YOU?