Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

BLE - DIY Home Automation

No description
by

Daian Man

on 27 May 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of BLE - DIY Home Automation


DIY

Home Automation
IoT

kit

DIY Smart Home kit
"Make
smart home & IoT
set-up

easy as LEGO
"
The Market
Team
Daian Man
curently:

student at IBA - E-Design

soon:

entrepreneur
always:
challenging the status quo
Problem?
Too complicated systems
no open source universal DIY kit
hard to install
require advanced technical knowledge
no multiple connectivity between systems
By
2018
home automation device shipments to exceed
351

million
, growing at a CAGR of 78%.
(ABI Research)

3 out 4
consumers want applications which will help them
save energy...enhance their comfort, safety and security.
"
Holger Knopke , VP Connected Home of Deutsche Telekom
,



"Hiddenwires.co.uk"
"Business Wire"
"aBI Research"

Solution?
Our Focus

- The niche
DYI home automation kit
minimal technical knowledge
built on existing hardware
open source costumizable software
flexible new "bluetooth low energy" based
control your home from anywhere
Engineering
Daniel
finished
Electrical Engineering
and
Automation
,
has
3 years
experience in Industrial automation
Former Regional
AIESEC
president

Jakub
Computer Scientist
5th year at the University of Jagiellonia in Krakow
Board member of
Hacker Space Krakow
,
2 years experience as network administrator

Business Developers
Romeo
experience of
hardware sales for 2 years

corporate experience in
project management
at DHL and Electrolux.
Currently working at
Farnell Element 14
Former regional
AIESEC
president

Ovidiu
Status
Current stage
1. We are
testing

a landing page and an online marketing strategy


2. Working on the prototype in Krakow ,
finishing by the middle of June
3.
Creating
lean canvas business plans and marketing strategies.
Next steps
1.
Finalize
prototype
2.
Lead generation
through online marketing targeting The UK & Germany
3.
Research
on UX and customer discovery
4.

Search

for business accelerators & funding in EU
5.
Manufacture
1st series of kits (if funded)
6.
Certification
in EU and US > prep. for large scale production
What we need
1.
Knowledge and contact
with experts in hardware design
2. Marketing
consulting

3.

Training and coaching
in how to run a successful start-up
4.
Funding
80 - 100k euro to make the first series of the kit and certification

5.
Contacts
and consulting for the channel of distribution
Business Model
Revenue streams
Kit sales
Subscription plan
for analytics and reporting
EU
funds
, GOV
grants
Acceleration
programs (e.g. HUB Raum)
based on "Lean Canvas" model
Cost structure
Prototyping and R&D
Logistics
Legal costs
Salaries
Transportation/travel
Marketing
Product costs
Hardware & Software design
Resellers
targeting makers and DIY enthusiasts
Hardware distribution companies
(i.e. Farnell)
Home automation
integrators
Own website
selling platform
Distribution
Value proposition
Mentorship from
Farnell element 14
Hardware
supply chain

knowledge
Talent network
and management (Hacker Space Krakow, AIESEC network)
Hardware

Shield
+Raspberry Pi
(HUB)

Motion/temperature & humidity
sensor

door & window
sensor
OFF / ON and
Dimmer controls
(light control / plugs)
Smart Metering
(electricity ,individual devices, gas)
Thank You!
Daian
Romeo
Jakub
Daniel
Ovidiu
experience in
web design, SEO
,
UX- design
,
video production
Multimedia & design
student at NoMA
Former
marketing

student IBA
tel: +4550333560
daian.man@hotmail.com
Problem
Current stage
Next Steps
What we need
Revenue streams
Distribution
Costumers
Our Costumer
Tech
enthusiast
wants to
create
his own smart home
develop
his own
IoT
app
The
developer
Daian (me)
E-design
student , IBA
Education in

financial Management
,
entrepreneurship
,
innovation management
and marketing
Branding & product development
project experience
Add-ons
Make

Smart home

set-up easy as

LEGO
Open source
hardware and software easy to use
DIY
- ready to use solutions + tutorials +flexibility
uses
Bluethooth Low Energy, Zigbee & Wi-fi
- connects anything from anywhere with your phone
minimum tech skills
needed
30%
10%
10%
10%
20%
10%
5%
5%
50

billion
things
7
$79.4
billion
$180.3
billion
$397.8

billion
*
source: Cisco IBSG; Jim Cicconi; AT&T; Steve Leibson; Computer History Museum; University of Michigan; Fraunhofer
*source: Harbour Research.com
Meeting pushed back
45
minutes
alarm clock
let's you sleep extra
5
minutes
Train is
20
minutes behind schedule
sets the
coffee maker
to turn on only
5
minutes later
sets the
kitchen lights
to turn on only
5
minutes later
starts
car engine

5
minutes ahead to melt the ice
heating control
valve

smartmodeler shield
Raspberry PI
Selling automation
recipes
2.5 million
already sold
doubling

*source:
Techcrunch.com
by 2015
Competition
Direct
Indirect
by
2018
133 million
devices
standardized

communication technology for automation
in
2013
wireless
smart home

automation
devices
17.23 million
doubling from
2012
reaching over
351 millions
until
2018
the
new wave
smart home automation
*
"Market Evolution in DIY Smart Home Automation"
- ABI Research report
Home automation & IoT
Home Automation Competitors
mostly plug & play
high US focus
Uses Beagle Bone Black & arduino
wireless & Zigbee protocol only
little customizability
only sensor & tracking functions
mostly for app development
works only with Zigbee protocol
mostly for lighting controls
plug & play
not customizable
mostly US focus
uses Zigbee & Z-Wave
not customizable
mostly sensors
uses zigbee
uses own app
uses own app
not customizable
uses own app
mostly lights
speaks only one language
mostly security
monthly monitoring costs
not customizable
high end consumer
plug & play
not customizable
uses own app
bluetooth low energy
??
Strengths/ Weaknesses of competition
Strenghts
plug and play solutions

US market
experience in the market
big team of engineers
Weaknesses
not customizable

doesn’t integrate other solutions

not Open Source ( software )

not DIY

no multiple protocols

too expensive for experimental purposes

Milestones
market
research
trend
analysis
manufacturers
outsourced
resellers
contacted
website
up & running
prototype
out in middle of June
Milestones
The Future
Go 2 Market
How we get hold of customers
Direct Sales and online research on resellers
Creating
content
about the IOT & DIY projects
Social Media, Blogging and Email marketing
We know
the resellers in Europe
Let's talk about:

Online Marketing
and SEO
Go 2
market
Lead generation

Sales channel
and
how
can we
attract customers
How to
approach investors
Crowdfunding

Capital
raising

External
capital
controls
integration
with already existing systems & devices
Full transcript