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zhuo weikang

on 17 May 2016

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Transcript of Apple

What does Apple Change?
Apple Product Line
Group Members:
Ho Nhan Tran
Weikang Zhuo
Chuyan Zhang
Yiqi Wang

1. Samsung
2. Google
3. Microsoft
iOS 5 - 16 months.
iOS 7 - 9 months to release – faster and so furiously, and do something so audacious, was beyond remarkable.
iPhone 5S


The world’s most advanced mobile OS
Elegant and intuitive interface
Build-in features and apps more capable
Hardware and software made for each other
Easy to update
Safe and security
Knows many languages

iOS 7

Thin, light design
Achievement with Touch ID — a fingerprint identity sensor.
An iOS7 chip with 64-bit architecture.
An even more impressive iSight camera.
4G LTE wireless.

iPhone 5S

Client will be responsible for the timely payment and paying method.

Total price = the price of the product + any applicable sales tax

All sales and rentals of products are final.

No price protection or refunds with a price reduction or promotional offering.

Technical problems prevent or unreasonably delay delivery => replace or refund of the price paid


China Mobile & Apple Bring iPhone, 5S & 5C, to China Mobile’s 4G & 3G Networks on January 17, 2014

App Store℠ now offers more than one million apps to iPhone, iPad and iPod touch users in 155 countries around the world, and more than 475,000 apps are designed specifically for iPad.

More than 60 billion apps have been downloaded from the App Store, which offers customers an incredible range of apps in 24 categories, including newspapers and magazines in Newsstand, games and entertainment, kids, education, business, news, sports, health and fitness and travel.

How changes make Apple be successful?


Weak leadership with Intel and Microsoft

the product life cycle as the products are very small because of the revenue are more depend on launch of new product and service

slow turn around on high demand

The Diagnostic Process

The market share is much lower than Microsoft’s

There was not good relationship between Steve Jobs and employees and reputation loss


Redesign rewards system- biggest rewards for success, small penalties for loss
New idea and new market as smart TV, digital TV
Innovation Culture as value, behaviors, climate and resources
Improving speed, efficiency and quality


Tim cook recently used a contingency method to manage the new ‘Apple’

Focused on building incredible products that customers love

Improving productivity as the goal and said he needs to be facilitators and to bring people together working towards a common goal

Action Plans, Strategies, and Technologies
transforming Apple into a more typical, corporate structure, more accessible to the public, with a bigger focus on overseas workers' conditions.

focused on building incredible products that customers love.

opened the doors and invited the world to see how Apple's operations really worked.

created goodwill and improving productivity as the goal

Action Plans, Strategies, and Technologies

For Employees ( Internal structure)
The mood is much less stressed
Meeting run a little differently
Internal fighting has increased
Pay to keep people on board

Four major changes at Apple

data – Financial quarter results

Customer Satisfaction Survey
Apple vs Samsung

data - Smartphone

Top reasons consumers in the US chose an Android smartphone over an iPhone
Wanting to stay with a telco that does not offer the iPhone: 48%
The Google brand: 36%
Larger screen size: 30%
Preference for Android Market over iTunes: 27%
Integration with Google service: 26%
Wanted the “latest and greatest” smartphone: 26%
Wanted the latest technology: 25%

Need for changes - competition ability & technology
Tim cook should not compare himself with Steve Job's Apple

Tim Cook wants to manage Apple Inc. in a good position, he should express himself in different way and create his own new management style to differentiate his skills to monitor staffs and Apple Inc. one of the largest company in the world

Create new product to demonstrate his talent of innovation and technology

Apple will instantly upgrade its culture and heritage to the next generation by Tim Cook


Leadership can have a positive or negative influence on change, depending on the change methods used and their effectiveness within the organizational dynamic. Strong and clear leadership is critical in inspiring people to make changes.


brings communication become more popular in Apple Inc.,

Talent acquisition and good role analysis let the customers and workers give Tim Cook strong respect as he is extremely well position for a stable role in the management for Apple Inc.
Introduction for Apple Inc.
Anticipate a need for change
Develop the practitioner client relationship
The Diagnostic Process
Action plans, Strategies, and Technologies
Organisational changed outcome

The Apple Inc. has launched the first computer as Apple I in 1st April 1976 .

Apple product: smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line.

Apple. (2013). Testimony of Apple Inc. Before The Permanent Subcommittee on Investigations US Senate.
Arnold, N. (2013). Who are Apple's 3 biggest competitors?
Brian, M. (2011). A look at Apple's CEOs from 1977 to 2011.
Judith Haymore Sandholtz, P. C. (2008). Apple Classrooms of Tomorrow Research.
Lashinsky, A., 2012. How Tim Cook Is Changing Apple. Fortune Magazine, 11 June, pp. 12-16

Robertson, P. P., 2013. How People Contribute to Growth Curves, Monterey: s.n, pp. 6-15.
Sadeghi, S., 2012. Defensive Strategy – Apple’s Overlooked Key to Success. 1st ed. Berlin: epubli GmbH, pp. 4-11
Full transcript