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Building Your Personal Brand for Networking
Transcript of Building Your Personal Brand for Networking
Building Your Personal Brand
Attracting a following online and in person
Use Social Media to Advance Your Brand
The process by which individuals differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition (UVP), whether professional or personal, and then leverage it across platforms with a consistent message and image to achieve a specific goal. In your case: internships or jobs.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
- Tom Peterson, Fast Company
It was inevitable
You have to constantly sell your ideas to teachers, managers, our friends and family, to make things happen in our lives. We have to convince them to take action.
Always being judged (umm..your online profile is ALWAYS "findable")
3 Laws of Personal Branding
7-Points to Bootstrapping Your Brand
Stop planning and start doing. Get your ass out there.
Position yourself against the brand leader.
Better yet BE the brand leader.
Be freakishly persistent. The worst thing they can say is "no."
Associate with winners.
Don't know any? Find some.
Do favors for free.
Yes, I said free.
Be a connector, establish a strong peer group.
Partner and work with bigger brands (people or companies).
The Person You Are = Your Brand
Be found - online & IRL
Be personable - not annoying
Be credible - READ truthful
Be an advocate - for you, for others
It used to be: It’s not what you know, but who you know
Then it became: It’s not who you know, but who knows you
But I believe: It’s not who knows you, but who’s willing to help you
Are you getting noticed?
How do you get noticed?
Projecting the right image
What’s your message – is it clear?
Sifting the clutter
Create a following
Find "your people" but meet others too
Be bright, be brief, be gone
Sources: Seth Godin and www.personalbrandingblog.com, Fast Company
Ditch the "elevator speech". Talk to another human for goodness sake.
You don't have to be perfect.
When in doubt, listen more than you talk.
"Hi, I'm a student."