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Marketing On A Shoestring. What How Where & WHY!
Transcript of Marketing On A Shoestring. What How Where & WHY!
Who Am I...?
NOT A PR Person...
Joined DMA Design In 1994(ish
as a 'writer'
Discovered I am quite good at communicating
Since then I've worked with...
Worked with over 100 companies in six years
On Sale NOW!
What is marketing?
Marketing is communicating externally
Choice Of Genre
Presence At Industry Events
Why Do Marketing?
Achieve Your Business Objectives
Talk To People
As EARLY As
If we tell people what we're doing, they will immediately steal our AWESOME ideas, copy them, beat us to market and make all our MONEYS! We'll end up homeless and alone, giving handjobs to strangers for loose change and dying alone and friendless, in a bus stop, in the rain. With a pigeon pecking at our filthy socks and corrupt policemen selling our twisted corpse to the local perverts home...
Until you sell 100,000 copies, nobody cares about you, or your game...
Interested In New Games
Print: Long Lead Times
Do your work UP FRONT!
Start talking as
early as you can...
It will help you
find your voice!
It encourages a 'culture of communication'
Identify things worth talking about
Get Excited about
"We are reasonably confident our game will meet many of your basic expectations."
If YOU can't get excited about your game. Why should anyone else?
It's NOT all about press releases
Make It EASY For People To Write Nice Things About You
Who Are You?
What Is Your Game?
Where Can I Find More?
Social Media Links
Pictures Of Your GOD DAMN FACE
The Games Media Lives Or Dies On MEDIA...
The more material you give the media,
the more coverage you can achieve...
Your website is
NO LONGER ENOUGH!
How do I find journalists?
Visit the website.
"OMG! We just totally got bought by Google!"
"We are moderately satisfied about this product / announcement / deal that those guys just did."
Would YOU be interested?
Take a step back.
Write about issues
facing the wider
Start On YOUR
The Most INCREDIBLE Thing About Social Media?
How Many People Are Getting It WRONG!
Social Networks Are NOT
Like A Website...
They can provide depth
and subtlety to your marketing
Whether you like them or not,
they have fundamentally changed
the way people access the Internet.
You need to be on them, otherwise you are missing part of your audience...
You can't just create
a profile and consider
Social Networking Done!
You have to
Fun, exclusive or
Ask yourself: Why would ANYONE visit and 'like' your page?
Or you are removing yourself from any
opportunity to control what happens
A LIKE or a FOLLOW
Is Simply STEP 1
Your information will appear in their feed...
Share Interesting Things
Speak Directly To People
How do I find people on
these social network things?
1) Find someone similar
2) Visit their Twitter Account
Hint: Share ALL press coverage via your social networks...
EVERYTHING you create
for your game is marketing...
Where will people see you
or your game?
Are You Still EXCITED?
Are you making
Like, Rate, Rank, Share.
One Simple, easy-to-remember rule
Brian Baglow (@flackboy)
Information Dynamics (@infodynsystems)
Still ON SALE NOW!
Music: titles on Spotify now taking 12-18 months to break.
The media you KNOW is
entirely eclipsed by the
people you don't know
You've already got excited and enthusiastic and passionate about something you really, really, love and told your friends, started a blog, tweeted a link, or gone to a BAD place...
Marketing On A Shoestring