Present Remotely
Send the link below via email or IM
Present to your audience
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Prezi template
No description
by
TweetKoen Schiffers
on 16 December 2014Transcript of Prezi template
Co- creation of value
Theme group 4A
Dilemma:
Stakeholders
Goals & Resources
Intervention
customer experience
Communication
Stakeholders
Intervention
Limitations
Supply Chain Management & Coordination
Intervention plan
Limitations of the intervention
Dilemma: Stakeholders
Intervention
Think-Tank: Involvement of parties
Dilemma
Co-creation embedded in the Strategy:
Dilemma:
The Intervention
New Independent organization
Convincing management and shareholders of focusing on long-term.
Intervention participants
Stakeholders
Customers
Employees
Suppliers
Limitations of the intervention:
Finding the right people
Funding the company
Conservative companies
goals and resources
Motivation of
employees & companies
Employees
Suppliers
Customers
Companies
Introduce new IT-Department
How?
Time to implement
Very short term: several weeks
When?
When employees are trained
What is needed?
3 interactive actors: IT-department, customers, employees
Limitations of the intervention
Staff/employees need to be well-trained
Use of data received by customer
From a goods-dominant logic perspective
To a service-dominant logic perspective
Dilemma?
Stakeholders
Heineken intervention
Company
Consumer
Employee
Retailer
"improved because of you !!!"
customer willingness firm participation
so who is involved ?
firm
customer
non customer
intervention
limitations
3 - 5 years, of which:
2 - 3 years start-up & recruiting
1 - 2 years convincing process
Firm
Customers
Heineken Club
designing bar
testing & selecting
contracts
marketing strategy
Exclusivity
Not suitable for other segments
Goals & Resources
What?
When?
Not during recession
Time?
Elements of the intervention:
Knowledge of marketing
Experience with co-creation
Connections
Marketing expenses
Costs of the event
Stakeholder enthusiasm
Valuable output
Convincing employees
Think Tank?
Generator of ideas
Proactive
Division, entity or gatherings
External party
Intervention: Limitations
Uncertainty
Pro-activeness
Radicality
Full transcriptTheme group 4A
Dilemma:
Stakeholders
Goals & Resources
Intervention
customer experience
Communication
Stakeholders
Intervention
Limitations
Supply Chain Management & Coordination
Intervention plan
Limitations of the intervention
Dilemma: Stakeholders
Intervention
Think-Tank: Involvement of parties
Dilemma
Co-creation embedded in the Strategy:
Dilemma:
The Intervention
New Independent organization
Convincing management and shareholders of focusing on long-term.
Intervention participants
Stakeholders
Customers
Employees
Suppliers
Limitations of the intervention:
Finding the right people
Funding the company
Conservative companies
goals and resources
Motivation of
employees & companies
Employees
Suppliers
Customers
Companies
Introduce new IT-Department
How?
Time to implement
Very short term: several weeks
When?
When employees are trained
What is needed?
3 interactive actors: IT-department, customers, employees
Limitations of the intervention
Staff/employees need to be well-trained
Use of data received by customer
From a goods-dominant logic perspective
To a service-dominant logic perspective
Dilemma?
Stakeholders
Heineken intervention
Company
Consumer
Employee
Retailer
"improved because of you !!!"
customer willingness firm participation
so who is involved ?
firm
customer
non customer
intervention
limitations
3 - 5 years, of which:
2 - 3 years start-up & recruiting
1 - 2 years convincing process
Firm
Customers
Heineken Club
designing bar
testing & selecting
contracts
marketing strategy
Exclusivity
Not suitable for other segments
Goals & Resources
What?
When?
Not during recession
Time?
Elements of the intervention:
Knowledge of marketing
Experience with co-creation
Connections
Marketing expenses
Costs of the event
Stakeholder enthusiasm
Valuable output
Convincing employees
Think Tank?
Generator of ideas
Proactive
Division, entity or gatherings
External party
Intervention: Limitations
Uncertainty
Pro-activeness
Radicality