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Abercrombie & Fitch Jeans

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Emily Ritchey

on 6 December 2013

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Transcript of Abercrombie & Fitch Jeans

Abercrombie & Fitch- Jeans
Manufacturing
Abercrombie and Fitch jeans are made in:
China
Vietnam
India
Guatemala
Phillippines
Bangledesh
Mexico
History of Abercrombie & Fitch
Originated in 1891 as a retail sporting goods store in N.Y.C.
For over 50 years, A&F was known for their expensive and exotic sporting equipment.
Filed for bankruptcy in 1976.
Oshman's Sporting Goods, Inc. bought the company in 1978.
The Limited, Inc. bought A&F in 1998, and changed it to a "casual luxury" brand.
Raw Materials
Abercrombie denim jeans are made of 100% cotton
Denim is usually made of blue cotton warp yarn and white cotton filling yarn
There are 5 different styles of denim, and all are or have been used by A&F
Alta Mode Factory: Lapu-Lapu City, Phillippines
Owned by Alta Mode, Inc.
About 2,000 employees.
The main manufacturer of A & F jeans.
Fire In Bangledesh Factory
How Are Jeans Manufactured?
1998: Abercrombie Kids Line
2000: Hollister Co.
2004: RUEHL No. 925
2008: Gilly Hicks
Abercrombie and Fitch Clothing Lines
A & F Jeans
Bibliography

Abercrombie & Fitch. (2013). Retrieved from Encyclopaedia Britannica: http://www.britannica.com/EBchecked/topic/1121/Abercrombie-Fitch
Adams, A. (2013, 10 28). Bangladeshi working conditions remain inexcusable. Retrieved from Collegiate Times: http://www.collegiatetimes.com/stories/22919/bangladeshi-working-conditions-remain-inexcusable
Adams, R. (2012, 6 17). Abercrombie & Fitch Faces Sex Scandal Lawsuit. Retrieved from Huffington Post: http://www.huffingtonpost.com/2012/06/16/abercrombie--fitch-faces-_n_1602321.html
Alta Mode in the Philippines. (n.d.). Retrieved from International Labor Rights Forum: http://www.laborrights.org/creating-a-sweatfree-world/sweatshops/factory-profiles/alta-mode-in-the-philippines
Bangladesh. (n.d.). Retrieved from A&F Cares: http://www.anfcares.org/sustainability/social/bangladesh.jsp
Code of Conduct. (n.d.). Retrieved from A&F Cares: http://www.anfcares.org/sustainability/social/code_of_conduct.jsp
Duerson, M. H. (2013, 5 21). Blogger to Abercrombie & Fitch- A&F means Attractive & Fat. Retrieved from TODAY Style: http://www.today.com/style/blogger-abercrombie-fitch-f-means-attractive-fat-6C10015490
Guo, J. (2013, 11 20). Abercrombie & Fitch to offer plus-sizes. Retrieved from CNN Money: http://money.cnn.com/2013/11/20/investing/abercrombie-fitch-plus-sizes/
How is Denim Made? (n.d.). Retrieved from Quality Logo Products: http://www.qualitylogoproducts.com/lib/howis-denim-made.htm
Interesting Facts. (n.d.). Retrieved from Abercrombie & Fitch- Sexperts: https://sites.google.com/site/abercrombiefitchsexperts/interesting-facts
Krupnick, E. (2011, 11 16). Mike 'The Situation' Sorrentino Suing Abercrombie & Fitch... Three Months Too Late. Retrieved from Huffington Post: http://www.huffingtonpost.com/2011/11/16/situation-suing-abercrombie_n_1097534.html
Krupnick, E. (2012, 3 8). Abercrombie & Fitch Employees Forced To Do Pushups and Squats: REPORT. Retrieved from Huffington Post: http://www.huffingtonpost.com/2012/03/07/abercrombie-fitch-employees-push-ups_n_1326614.html
Laasby, G. (2013, 5 10). Abercrombie & Fitch causes stir with refusal to sell plus-size women's clothing. Retrieved from Journal Sentinel: http://www.jsonline.com/blogs/news/206950241.html
Levi Strauss- The History of Blue Jeans. (2013). Retrieved from About.com- Inventors: http://inventors.about.com/od/sstartinventors/a/Levi_Strauss.htm
Mario. (2013, 11 16). How Sustainable is Hollister? Retrieved from Rank A Brand: http://www.rankabrand.org/sustainable-denim-jeans/Hollister
McCall, T. (2013, 6 21). Taylor Swift Fans Bombard Abercrombie & Fitch Calling For Removal of Graphic Tee. Retrieved from Fashionista: http://fashionista.com/2013/06/taylor-swift-fans-bombard-abercrombie-fitch-calling-for-removal-of-graphic-tee/
Pous, T. (2013, 5 22). We, the Undressed: A Brief History of Discrimination and Indifference in Fashion Retail. Retrieved from TIME Style: http://style.time.com/2013/05/22/we-the-underdressed-a-history-of-discrimination-and-indifference-in-fashion/
Roberts, S. (2010, 4 4). Where are Abercrombie jeans made? Retrieved from Answer Bag: http://www.answerbag.com/q_view/1987756



A&F Publicity
Treatment of abercrombie & fitch employees
2003- Lawsuit was filed against A&F for forcing employees to buy and wear their products when working, there is still strict dress codes for employees
Milan retailers punish employees by forcing them to do pushups and squats.

June 17, 2011- Male model was persuaded to perform inappropriate actions before the photo shoot- sued A&F for $1 million
2004- $40 million lawsuit was filed for discriminating against African American, Hispanic, and Asian employees
2009- Worker with a prosthetic arm was forced to work in the stock room

November 2011- Mike "The Situation" Sorrentino sued the company for $4 million-
A&F had offered to pay him to not wear their clothing on Jersey Shore- it gives them a bad image
May 2013- Complaints about not offering plus sizes for women surface
Women sizes: XS-L
000-10
Men sizes: XS-XXL
Blogger Jes Baker posts pictures mimicking A&F advertisements, reinterpreting A&F to mean Attractive and Fat
2006- CEO Mike Jeffries states that Abercrombie & Fitch ads only target good-looking, thin, All-American people, not unattractive and overweight people
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”
Mike Jeffries (CEO) Quote:
Head of store's Loss Prevention Department-
"Now every time we make a mistake... we will do ten pushup, squats for women. This will bring about a great result: we will learn more from our mistakes."
2013- A&F releases a t-shirt mocking Taylor Swift's many boyfriends with the saying #more boyfriends than t. s.
Loyal T-Swift fans demand that Abercrombie pull the offensive shirt. They eventually do, and sent out an apologetic tweet
2013- 3 Muslin women sued A&F for not hiring/firing them because of their headscarves
Pre-Washed
Created by washing the denim repeatedly to achieve softer look
Stone-washed
Using ceramic balls, enzymes, and sand give denim a natural appearence.
sand-blasted
Created by denim being sprayed with a sand or chemical mixture during the washing process in order to create a distressed look.
Sandwashed
Sand, or other abrasive substances are used to make the denim softer and faded
Vintage
/
dirty
Vintage- shows wear patterns
Dirty- created with brown filler yarns
Vintage
Dirty
Jonathan Ramsden, A&F's Chief Financial Officer, announced recently that they will be offering plus sizes for women on their website in 2014- Nothing was mentioned about offering Women's Plus Sizes in A&F stores themselves
History of Jeans
Jeans were created in 1853 during the California Gold Rush, by Levi Strauss
There were a lack of sturdy pants for miners
Strauss was the first to use twilled cotton cloth from France called "serge de Nimes."
Ever since, blue jeans have been a staple in the wardrobe of millions
Being in the crossfire of negative publicity has made an impact on the profits of the company
This year, Abercrombie & Fitch stocks are down 25%
Graph of the price of A&F stock over the last 5 years
Interesting Facts!
Ezra Fitz, a character on "Pretty Little Liars", is named after Ezra Fitch, co-founder of A&F

A question in the interview of a model: "Name a one word interesting fact about yourself that begins with the same letter as your first name."

Theodore Roosevelt, Amelia Earnhart, Clark Gable, Katharine Hepburn, John F. Kennedy and John Steinbeck all purchased items at Abercrombie & Fitch.

After their skirmish with Mike "The Situation"
Sorrentino, A&F sold these shirts as an apology.
On December 14, 2010, the Bangledesh facotory That's It Sportswear experienced an electrically caused fire that caused the death of 29 workers. This factory supplied Abercrombie & Fitch, along with several US and European brands.
Since 2005, over 700 workers have died in factory fires in Bangledesh
Ever since, A&F has had stricter safety policies for all of their factories

By: Emily Ritchey & Stephanie Horton
Full transcript