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PC2016 - 3 ways to make your Event Content Unforgettable
Transcript of PC2016 - 3 ways to make your Event Content Unforgettable
3 WAYS TO MAKE YOUR
Senior Marketing Manager
CHOOSE THE RIGHT SPEAKERS
Think about your audience
Before you start your search, understand what your audience is hoping to get out of your event
Registration: What are you hoping to learn about?
Create an inbound query form on your registration site
Find a speaker with content relevant to your audience's needs
Industry Thought Leaders
WHERE DO YOU BEGIN YOUR SEARCH?
Speakers You've Seen
GOT A LIST?
DO YOUR RESEARCH
Just because a potential speaker represents a big, well-known brand does not mean they’re the right fit for your event content.
Attendees will want to engage with your speakers
If your event is of interest to your speaker, it’s a good sign that their content will fit well with your event’s overall message
DON'T ASK EVERYONE TO SPEAK
Create a tiered “wish list” of speakers you’d like at your event
before you start contacting potential speakers, decide how much time you will give them to respond before you move on to the next person
THOSE YOU MOST WANT TO SPEAK
THOSE YOU'D ASK AFTER YOUR MUST-HAVES
C. Body Language
D. Connection with audience
E. On-screen presentation
A. Event Organizer
B. Marketing Executive
D. Content Marketer
Who's are you?
What's the most important quality about a speaker?
A. In a classroom
B. On my own
C. In a conversation
D. At a lecture
E. By doing
SET YOUR SPEAKERS UP FOR SUCCESS
ONE WAY IS THE WRONG WAY.
PEOPLE DON'T GO TO PRESENTATIONS FOR INFORMATION. ANYMORE.
Hi Elon! Right here, right here.
Okay, great. It’s very nice to meet you. My name is Aldo, and three weeks ago, I was at Burning Man in the Nevada desert, right, and it felt like I was on Mars........75,000, there was a lot of sh*t, and there was no water to take it into the rivers, which is kind of what we do today in our current sanitation system, so I was like, “Is this what Mars is going to be like – just a dusty, waterless sh*tstorm?” So I was like, “hey Elon, are you working on a sustainable sanitation? Are we gonna have [a] toilet in Mars that doesn’t use water?” Today on Earth, there is [sic] three billion people that don’t have access –
A QUESTION FROM ALDO
74% hate public speaking
99% love to have a conversation
What is the most exciting way to learn new information?
A. Great presenters
B. Networking with peers
C. Networking with speakers
D. Information Learned
E. They have to
DON'T LET THEM DELIVER DEATH BY POWERPOINT
Set your event up with
polling and engagement technology
PPT. Kills. Great Ideas.
Stories are two times more persuasive than raw data.
PUTTING YOUR IDEAS IN VISUAL SPACE HELPS
What's the biggest reason why people come to your event?
What makes an
that leaves your audience TALKING.
3 WAYS TO MAKE YOUR
Look for social proof
Do you have friends, colleagues, or industry peers who can vouch for a potential speaker’s ability to deliver engaging and relevant presentations?
FIND SPEAKERS WHO WILL PARTICIPATE
Research past presentations
Can you find videos or slide decks from previous presentations they’ve delivered?
DON'T GET TROLLED!!!
PRESENTERS SPEAK NATURALLY