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Create 3D by Henkbrim

BUS 348 - Marketing Presentation
by

Harshdeep Banwait

on 17 November 2014

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Transcript of Create 3D by Henkbrim

SWOT Analysis
Product Idea
The 3 P's
CREATE
D
III
by Henkbrim
Dream | Design | Create
PRODUCT
3D Printer for college/high school students
- Minimalistic but trendy design
- Open-source design software
- iPhone and Android design app
- Portable
- Extremely user- friendly
- Create and Share
NEED
-
WHY?
Visual Appeal
Complexity
No Brand Equity
Target Market
Teens and college students - Ages 16 and up
Colleges and Universities (B2B Marketing) -
Departments of -
Architect
Engineering
Sciences
Arts
Tech Savy Individuals
- Cheap 3D printers for consumers are selling fast, but account for just 5% of the market. Many printers are still used for models and prototypes, but in 2012 more than 25% of the items emerging from 3D printers were finished parts, up from 4% in 2003
- Industry worth of $2.2 billion last year and will grow by 28% this year
}
Industry Adoption
Education
PRICE
P
Strengths
- Quick turnaround time
- Rapidly growing market for this product
- Computer aided design aids printing the prototype of a desired structure
- Highest accuracy in complex structures by building the prototype in layer-by-layer
manner
- Strength in the medical field
- Increased post-operative survival rate by reducing risk in complexity
- - surgical instruments (retractors, forceps, scalpels, scissors)
- - implants (orthopedic, dental, crania-maxillofacial )
- - bioengineering (liver, splint, heart, cartilage tendons and
ligaments)
- Students able to get hands on experience instead of watching professors use
machines
- Ability for schools buy machines in bulk
- B2B marketing for large scale buyers
Weaknesses
- Problems with machine hard for the average student to solve
- Production time
- Learning to use machine
- Quality of products able to produce due to technological advancement
Opportunities
Growth in new markets
- Aerospace
- Automotive
- Consumer
- Governmental
Improving machine possibilities
Larger models
Faster printing
New printing materials
Threats
- Intellectual property rights issues
- Technological background of user of machine?
- Which machine to purchase?
- Inability to fund for purchase of machine
Competition
1. We have the most cost efficient 3D printers on the market.
- Varying prices based on model, and need
2. Most note worthy makers of 3D printers (Stratasys, MakerBot)
- Competition have other target markets (medical, industrial, etc.)
- Their prices are also very high compared to ours
3. Shapeways
- Creates objects based on uploaded design
- Huge user base
Financials
- Try to generate investors to help launch the product or partner with well-known company (HP)
- By targeting schools, we can sell a large volume of product and gain market share
- Use revenue to increase brand awareness
- Use profits for future goals
Future Goals
3D Printers in Households
Have various print stations
Users can print their own 3D design
Possibly expanding into other markets
Medical
Automotive
Pricing
Create
BRONZE
Create
SILVER
Create
GOLD
$399
$499
$599
Placement
Promotion
Celebrity Associate:
Ashton Kutcher
Foursquare, Ooma Inc., Hipmunk, Flipboard, Path, Gidsy, Zaarly, Skype, Fashism, and many more
Minimizing the Learning Curve
- Viral Social Media campaigns promoting tutorials
- @HelpCreate3D Social Media Handle - Both offering expert tips and acting as support channel
- Have "Create Days" setting up booths in Colleges/Schools and BestBuy/Staples outlets for live demonstration and promotion
Full transcript