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Exit Through the Gift Shop

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Becca Cheskes

on 7 April 2011

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Transcript of Exit Through the Gift Shop

Exit Through the Gift Shop A Banksy film 2010 Synopsis A rather bizarre French clothing store owner, obsessed with filming everything around him, is introduced to street art and quickly becomes immersed in the culture, filming many talented artists. He hears of Banksy, and tries to locate and befriend him, only to have the artist turn the camera back on its owner. The film brings up important questions about the purpose of street art, and art in general. Part One Part Two QUESTION 1 Who is the filmaker and what contexts in his life led to the making of the film ? QUESTION 2 What is the mode of the documentary? Explain how the choice of mode(s) influences the audience's response to the film. QUESTION 3 What is the purpose of the documentary: examine how the filmaker develops the purpose (thesis) throught the presentation and examination of evidence. QUESTION 4 What techniques of persuasion and what evidence of bias can be found in the documentary? Discussion How does the filmaker engage the intellect, interest, and respect of a perspective audience? Persuasive Techniques:
Logos - Exit Through the Gift Shop is an inductively structured documentary. It begins by making obvious introductions to give the film context, then once Thierry is acquainted to them it shows the different artists working on the street. Then shifts to illustrate the transformation from Thierry to Mr. Brainwash.

Ethos - The main idea behind the film is to show that street art was never about the money and how easy it is to get confused between who is really selling out and who the real artists are.

Pathos - "MBW" causes utter anger and outrage from his actions at the end of the film. His actions being, his transformation from easily loveable french shop keeper to greedy art exploiter. It is because of these events that one can only feel empathy for the artists who must feel embarassed from unknowingly assissting Thierry in the defiling of something they love.
Elements of Bias:
There is the obvious bias against Thierry since the film was produced by Banksy. This is clear considering Thierry wrongfully exploited many people for money at the end of the film. But besides some mildly offensive comments aimed at Thierry no objectivity is sacrificed in the film. The persuasion for the films case is built on the inductive structure and the editing of the film. Exit Through the Gift Shop would also not be considered propaganda because the argument is not whether or not street art should be legal but rather trying to inform the public that most artists have their personal reasons for their work. Instead of just being in it for the money. Modes and INFLUENCE INTERACTIVE:
Film maker/producer present
interview style
logical sequencing- chronological order to explain the story/point as a narrative argument
incidental music- evokes emotional response and illustrate character
recurring images- following different street artists
creative camera use- raw footage from Thierry's video camera, photos/newspapersnews/screen shots, different cameras and quality
Inductive EXPOSITORY: Voice of god nattation takes you through the story
images illustrate the commentary
explanation of the culture surrounding street art, and explain what it is
editorial continuity in chronological order
providing information while presenting an argument PERFORMATIVE: not entirely objective due to any film maker bias
dramatic music used to amplify story
determining the "truth" about the nature of street art and the real character of Mr. Brain Wash INFLUENCE ON AUDIENCE: INFLUENCE ON AUDIENCE: INFLUENCE ON AUDIENCE: direct inclusion of the viewer because of the interview portions
narrative in chronological order makes it easy for the viewer to understand what is going on, and supports the conclusions by giving the viewer the whole story
inductive with an implied thesis, so the viewer is left to make their own conclsions and construct their on opinions on what it means to be a street artist
music aids in getting the viewer more into the story, by making emotions arise
creative camera use creates an interesting experience watching
portions in 1st person get the viewer more involved Narration directly adresses the viewer
gives the viewer a general idea of what street art is and allows the viewer to make their own conclusions on what it means
editorial continuity takes the viewer smoothly through the story while educating the viewer on the topic
explaining the argument though a narrative example makes it easy to understand and draw conclusions from
music gets viewer emotionaly drawn into the film
voice overs directly adress the viewer and compliment visuals
"truth" is revealed BUT the audience is left to make their own conclusions/spark ideas and debate (not a performative characterisitc)
-Banksy is a world-renowned street artist from the UK
-identity unknown
-since 1992
-because of his long-time experience in the streetart world, he has a deep understanding of the fundamentals of streetart/ art in general, and what it means to be an artist
-story of Thierry is also his own story 3:52 - 4:52 The thesis of this film is that street art is not about the money. The thesis is proven by comparing and contrasting the style and purpose that most street artists have to that of Thierry, aka "Mr. Brainwash" To start we see other, very influential street artists such as Invader, Shepard Fairey, and Banksy. They all focus on distinct messages with their art, and all do it for the love of the art. All three of these men started creating street art before money could be made from it. When Thierry starts of create his own art work he generally copies the style and message of other famous street artists. As well he is not in fact creating his own art but hires people to make the pieces for him. We see Thierry become more focused on publicity for his show than working towards completing the art and hanging it. This film proved the thesis by providing clear examples of what street art should and shouldn't be about. using contrasting ideas to prove the validity of an idea is a method of development that works well in this documentary as well as in effective essays. The thesis of this film is proven inductively, evidence is given and at the end conclusions are drawn about what street art should be about. BANKSY
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