Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Food Porn Final Presentation

No description
by

Arlin Ruth

on 22 April 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Food Porn Final Presentation

Finding the truth in advertising by showing a look underneath the covers Facebook Survey SMUT Cards Converging Media Art - Photography
Video
Social Media - Facebook, Instagram, & Twitter The Team http://bit.ly/V7EjOe http://on.fb.me/YWM9qs Why? As American citizens attempt to take strides to curb the rising obesity problem throughout the country, food industry leaders are subverting these goals by continuing to sell product that not only causes weight gain but also contributes to a lasting health problem in its consumers.
A lot of these products are being marketed as “healthy” alternatives when in reality they are equally if not more so dangerous for the consumer.

Food Porn’s goal is to reveal the “dirty” truth behind these deceitful campaigns and raise awareness through the use of innovative, compelling media and social networking outlets. Morgann Grassi
Brand and Print Manager Arlin Sorhaindo
Group Leader Hope Yoders
Social Media Creator
Photographer Infograph What Now? We would like to go further with our marketing and take more actions towards making another video and other commercialized products, as well as a wide spread of SMUT cards and Infographic production. Video Summary Mateo Calderon
Videographer
Social Media Guru JoBeth Ramoo
Survey Controller Photography Did we help people? Instagram User Name: Food Porn Org Twitter www.twitter.com/foodpornorg We found that the majority of our test subjects understood that the things they were consuming was bad for them. Like back in the 2000s with the Truth campaign. Although they know that it can and will cause them harm, the idea of no immediate danger did not deter their actions. We have combated this with the SMUT cards. By including immediate disgust through our campaign these memories will be triggered when the subject goes to eat one of these products. Origins The client wishes to bring attention to a national health crisis surrounding junk food and advertiser’s irresponsible marketing techniques. In particular, Coke-a-Cola’s newest ad campaign gives audiences the impression that Coke is promoting “long term health,” and working to fight against obesity while neglecting the increasing claims and research that link soda to obesity and other health problems. The client wishes to reveal the truth in Coke’s advertising by educating the viewer through a well-crafted counter message with an innovative, multimedia experience. Resource Management Team Skill Set - 2 Theoretical Bodies Social Media Research Manager We experienced a lot of difficulty in executing a successful social media campaign. With a more researched and understanding social media manager we could have exceed the success we saw through our Facebook, Instagram, and Twitter account. Streamlining would have been very beneficially and could have given other members of the group more time to commit to their tasks at hand. Half way through our project we experience some pitfalls of productivity with our Facebook and Twitter content. A more thorough and constant flow of research could have given us that needed push to keep ourselves on point. A research manager could have spearheaded this by keeping us on a constant loop. Schedule As a group we think our schedule was pretty impeccable. With the use of Basecamp and Facebook we were able to keep a great flow of open communication with our team and client. Are deadlines were met for the most part. Any set back we experienced was dealt with ease. Since we already had such a good schedule set up from the beginning there were no harsh effects. Client Communication Overall we had great communication with our client. That being said the only thing we would change is to not have the teacher as our client. With her as our client we felt limited in our feedback. Since she was our teacher we thought it was more of her guiding us on a path and not helping us determine what steps to take. In turn it did gives us a great deal of responsibility and ownership over the end result and we are very grateful for all that has happened. We also have had thoughts about a more interactive approach to our social media through fun campaigns and open user communication. Thank You
Full transcript