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HUP SENG SDN BHD

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Shukri Safian

on 15 March 2014

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Transcript of HUP SENG SDN BHD

"Hup Seng Industries Bhd. is an investment holding company, which manufactures and sells biscuits and confectionery food items. "
Hup Seng Industries Berhad (Hup Seng) is a confectionery products manufacturer and distributor based in Malaysia. The company's product portfolio includes crackers, Marie biscuits, cookies, assorted biscuits, sandwiches and cream crackers. It also offers coffee mix products.
INDUSTRY ANALYSIS
The market size above is measure by the paid up capital between the competitors in the manufacturing sector according to the same business activity of the company. The data shows that the Apollo Food Holding Berhad, with the paid up capital of RM 80 000 000 at 26.45% the company stand at the 1st rank in market size. Then at the 2nd rank is Hup Seng Industries Berhad with the paid up capital RM 60 000,000 at 19.84% of the market size.The third rank is Hwa Tai Industries Berhad with the paid up capital RM40 042 400 at 13.24 of the market size. Lastly the Cocoaland Holding Berhad Berhad with the lowest paid up capital of RM 1,000,000 at 0.33% rank at number 4th between the competitors. From the analysis, it concluded that Apollo Food Holding Berhad stand at the 1st in the market size and monopoly the market share in term of paid up capital.
DEMAND AND SUPPLY
Supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of a market economy. Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price, the relationship between price and quantity demanded is known as the demand relationship. Supply represents how much the market can offer. The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price. The correlation between price and how much of a good or service is supplied to the market is known as the supply relationship. Price, therefore, is a reflection of supply and demand.

Sunday, 16 March 2014
ECONOMIC ANALYSIS
This term export is derived from the conceptual meaning as to ship the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer". In International Trade, "exports" refers to selling goods and services produced in the home country to other markets.

Exports are mean from the conceptual meaning as to ship the goods and services out of the port of country. Exporter or the seller that refers to selling goods and services produced in the home country to other markets. Main export partners are: Singapore (15%), China (13%), Japan (12%), European Union (9%) and United states (9%). Others include Thailand, Hong Kong and Indonesia.

Exports in Malaysia decreased to 65408 MYR Million in November of 2013 from 67108.20 MYR Million in October of 2013. Exports in Malaysia are reported by the Department of Statistics Malaysia. Exports in Malaysia averaged 18797.55 MYR Million from 1970 until 2013, reaching an all time high of 67108.20 MYR Million in October of 2013 and a record low of 328.10 MYR Million in February of 1970.

Industry Analysis
HUP SENG SDN BHD
PAGE 1
DEVELOPED COUNTRY

DEVELOPING COUNTRY

THIRD WORLD COUNTRY

REGIONAL COUNTRY

DOMESTIC

CONTRIBUTION TO GDP (%)

Incentives for the Manufacturing Sector

Ninth Malaysian Plan to upscale Manufacturing Sector

Government budget 2013

BACKING FACTORS


SOURCE: MINISTRY OF FINANCE MALAYSIA
Sunday, 16 March 2014
HUP SENG SDN BHD
PAGE 2
General Market Share

Specific Market Share

Market Size and Target Group

Hup Seng

Industry Life Cycle
Introduction to company analysis

Company analysis is the third step that we are going to analyze after economy analysis and industry analysis. Company analysis refers to actions undertaken for an in depth evaluation and to gain an understanding of a particular company's past performance and future prospects. A company analysis will focus on all aspects of the corporate entity, including management structure and expertise, finances, growth prospects, profitability, market share and intangible factors such as goodwill in the market and brand image.

In this analysis, it will introduce about the background of the company that tell about the history of the company. It also includes vision, mission, prospects and awards that the company gained. The company will come out with new strategies to enhance the growth of the company in the future. The principle activities that consists of production, business, activities and materials used will be the key to raise the company profit. Thus, the company will gain income when their have their own strategies every year.
Other than that, we will bring out their SWOT analysis and TOWS analysis that consist of strength, weakness, opportunities and threats. We use this kind of approaches to get rid of the weaknesses and threats that will bring harm to the company by using strengths and opportunities.

In a conclusion, everything that we analyzed will make the investors’ confidence with the performance of the company. The results of the company analysis will be used in reaching business decisions by external parties, such as whether or not to invest in or go into a partnership with the analyzed company.

COMPANY ANALYSIS
COMPANY ANALYSIS
COMPANY ANALYSIS
COMPANY ANALYSIS
COMPANY ANALYSIS
COMPANY ANALYSIS
INTERNAL STRENGTHS
Mixture of experience and expertise
Company name recognized on National/Regional/Local

EXTERNAL OPPORTUNITIES
Government gives incentives to manufacturing sector
The strengthening between Ringgit Malaysia and US Dollars currency

SWOT ANALYSIS

SWOT ANALYSIS
INTERNAL WEAKNESSES
Export price products are cheap
Fewer customers

EXTERNAL THREAT
Raw material price is increasing
New food product exists in the market
The downturn economic conditions

FUNDAMENTAL ANALYSIS
LIQUIDITY RATIO

ACTIVITY RATIO

LEVERAGE RATIO

PROFITABILITY RATIO
MARKET RATIO

INTRODUCTION FINANCIAL ANALYSIS

Financial analysis is a method to analyzing company performance. An investor should know the performance of the company before they make investment decision. Investor also can determine the best stock of the company to do the right decision for an investment. There are five ratios in fundamental which is liquidity ratio, leverage ratio, activity ratio, profitability ratio and market ratio.

Ratio analysis is the process of relating different values from the statement of financial position, statement of comprehensive income and statement of cash flow of Hup Seng Berhad to produce additional value for each year. These values are then compared with values of the same company in different years. Ratios look at the relationship between individual values and relate to how the Hup Seng Berhad has performed in the past, and might perform in the future.

Liquidity ratio is used to measure the ability of the company to meet its short term obligations and the company ability to pay without having to rely on illiquid asset. Leverage ratio is used to measure the performance of the company in managing its debt and how low is the financial risk. This ratio also shows how company performance meets with their interest obligations and provided more funds for the company.

Activity ratio is used in managing the credit sales determine the time taken by the company to pay its debt and how efficiently they generate their sales. Profitability ratio is used to measure how the company gain their sales revenue, how they obtain better growth prospect and able to generate net earnings to shareholder and maximize the company wealth.

Market ratio is used to measure the amount of the earnings available to common stockholder per share of common stock held. These ratios ensure higher value of dividends received per share of common stock. It also indicates the amount of current earnings available to common stockholders paid-out as dividend. This ratio also shows the relationship between the company share and its earnings.

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HUP SENG SDN BHD
PAGE 3
RISK & RETURN ANALYSIS

REGRESSION ANALYSIS BETWEEN HUPSENG INDUSTRIES
BERHAD WITH KLCI

REGRESSION ANALYSIS BETWEEN HWA TAI INDUSTRIES BERHAD WITH KLCI
SECURITY MARKET LINE
COMPANY INSTRINSIC VALUE
TECHNICAL ANALYSIS
Introduction to technical analysis
Technical analysis is an analysis that involve the study of historical data of price of the stock, volume of the trading, it can also predict the future price movement for the stock for investor where they can make decision whether to buy, hold or sell the stock through several indicators that will help to makes prediction. There will be two part in this analysis which are historical analysis and current analysis, both of the analysis will have the decision for the short term, intermediate and long term investor, as for the historical will be studying the past five years of the stock price movement and detect the decision of whether bought, sold or hold has been done, for the current part will be discussing the future prediction and decision of the price movement whether to buy, sell or hold the stock.

CAPITAL ASSET PRICING MODEL (CAPM)
Short-Term Financing
Intermediate-Term Financing
Long-Term Financing
RECOMMENDATION & CONCLUSION
OVERALL CONCLUSION
Hup Seng Industry Makanan (M) Sdn Bhd
Hup Seng Partnership 2008-2014

From the short term analysis, the intermediate analysis, and the long term analysis, the existing of the investor is showing the majority to be sold their stock in the future. This is due to intermediate and the long term where the signal is shows the sell signal by based to all investor .And the after that, the intermediate and long term time, the signal is showing the positive sign where the investor should sell their stocks. This is because the prices to be increase and the investor can take advantage of the profit. For the long term investor, which is risk adverse, the waiting is being satisfied regarding to the increasing of the price and the sell sign.

The current price of the investment he or she owns, or plans to own, and its future is selling price. Despite this, investors are constantly reviewing past pricing history and using it to influence their future investment decisions. In order, to determine the strength of a future trend that keeps the signal sell.
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