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Media Coursework - Evaluation

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Collette Jones

on 30 April 2010

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Transcript of Media Coursework - Evaluation

Media Coursework Unit G324 Collette Jones 1479 33435
Evaluation Questions Question 1; In what ways does your media product use,
develop or challenge forms and conventions of real
media products? In general, I feel my documentary follows many
conventions of an original documentary. This is because;

It includes information relevant to the topic through the form of voice over
It strikes a debate within the opening sequence
It includes a montage and a selection of still and moving images
All interviewees are placed in frame as an A-Symmetrical shot
It has a genre, follows a narrative, and uses a mixture of shots such as medium close up
It includes diegetic and non diegetic sound
It includes the appropriate titles and subtitles

Question 2 How effective is the combination of your main product and ancillary texts?
fonts are different to suit the context e.g. contemporary culture magazine is Arial I used black and white fonts throughout all texts because it is consistent and creates a serious context effect All include the title and both ancillary products include channel 4 logo and times, date, etc and documentary includes mention of channel 4 in The Smiths track 'Shoplifters of the world' All consistent in terms of
striking a conflict between grocery
shops and supermarkets.

The tagline 'where will you shop now?'
provokes guilt and consequence
and is added to both ancillary products.
It is not mentioned in
the documentary because
the message is subliminal. Mode of address in all products
is popular culture and youth.
Most young people prefer to shop
at tesco and similar places which
is shown through the main product.
The idea of black and white images
suggests it is outdated to shop
at grocery shops. The magazine article
includes language that is biased and
persuading people that grocery shops
are running out of business The mode of documentary is slightly reflexive and expository My documentary goes agains some conventions too because:

sometimes people are looking at the camera and sometimes they aren't
when usually in documentaries people are either looking at the camera or
at the interviewer, not both

my shopping bag scene goes from right to left when usually montages like that
start from the left side of the screen

my establishing shots and general view shots are sometimes a little shakey

however i think these points make my documentary authentic and add variety of
a formal and informal feel

Question 3 What have you learnt from audience feedback? Question 4 How did you use media technologies in the construction and research, planning and evaluation I used vox pops and general view shots to represent a variety of people's views in society I used different techniques such as using archaic photos and modern day pictures in a montage of moving and still images in the introduction along with a scripted voice over to emphasize change and to give the opening sequence a timeline effect and provoke the audience's thought on the topic I used and developed a number of media technological skills throughout my coursework. Some of these include:

Mac computer; Final Cut Express for uploading and editing
Serif Publishing programme 8 for my 2 ancillary products
Media products such as video camera, tripod, DV tape, firewire for creating and uploading main documentary
Microsoft Powerpoint for planning presentation
Prezi.com for evaluation presentation
Microsoft Excel for creating pie charts to show statistics
Scanner to scan my permission to release form
Microsoft Movie Maker they all help to create a genre that is informative and relatable I included photos in my 2 ancillary products from my documentary to link all 3 products One of the main things I learnt from audience feedback is that
certain audiences expect certain things to be included in documentaries.
One of the main things everyone expects is authenticity and realism

To achieve this, I interviewed a number of people from shop owners, to average
everyday people making the documentary relatable and hopefully help the audience
to realize their opinions on the subject I learnt that younger males would be less likely to watch the programme as
opposed to older females. This piece of information helped me create a target audience However to form a collective identity within the documentary I aimed to make it appealing to all
groups in society by including different genders and age groups where possible. I used youtube as a source for an editorial tutorial tool. I searched 'Final cut express tutorial' in the search and found videos like these to help me learn how to use the basics of final cut express to edit my documentary I used tools and techniques on final cut express such as
importing footage and sound
using the timeline to organize clips
the 'ripping' tool to chop and erase footage
video filter tool
live type tool
Rendering tool to change format

For my preliminary project I used
Microsoft Movie maker to edit it

I used tools such as transitions, import and
titles I also used a more basic timeline

Then I saved my file as a movie so it would play in
windows media player I created both my ancillary products on page plus 8

I used both toolbars, horizontal and verticle to create these.

I used buttons such as the big A to create text and the picture icon to import photos from my documentary

I also used the toolbar for functions such as file - save and edit - crop I also used powerpoint to store and log my ideas as I was planning my documentary. I used basic tools such as 'add slide' and creating text. I also added images from other areas by selecting insert picture from file and by print screening images from google and cropping them down to suit the page size. I used prezi for my evaluation powerpoint because I found the layout interesting and the programme easy to use
I used functions such as
Load file
and others to help me create the powerpoint

I also discovered that by typing an url of a video off youtube it appears, making my prezi presentation more interactive
Questionnaire results to ‘where do you shop?’
(asked to people aged 18-70) Questionnaire results to ‘would you watch a
documentary that relates to food shopping and society?’ By completing these questionnaires I discovered my target
audience and what would interest certain people It creates genre and meaning through the narrative, voice over and choice of interviews It's biased towards supermarkets however
it includes balanced arguments in interviews
e.g. grocery shop lady and manager of tittersons An example of skills used is this transition, I picked it from
the list and applied it to the interview section By using all this software and learning and developing new skills I felt I improved my documentary and planning and evaluation presentations significantly.
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