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Semiotic Iceberg

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by

Moira C

on 6 February 2013

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Transcript of Semiotic Iceberg

Above the waterline Below the waterline Sign, Signals, Significance When creating an idea about meaning, it must contain these three parts: the identification of the above-the-waterline sign,a specific below-the-waterline signal the sign portrays, and the reasoning behind why that message matters. In short, the idea must contain a sign, a signal, and significance. The easiest way define the three is:
Sign- The "topic sentence" (ATW)
Signal- The link to the sign (BTW)
Significance- The importance of the link
To go more into detail, signs can imply, represent, exemplify, indicate, suggest, critique...etc, to display invisible forces and ideas. The signal explores the message that our sign points out and reason why the signal may be significant. It must answer the question "why" and could be follow up by "because". The significance must the importance by giving the associate link between the overt sign and the covert signal. What is the semiotic iceberg?
(Below the waterline) What about the rest of the iceberg, the part below the waterline (BTW)? Well, we can not know the iceberg's true size until we actually go deep into the water to reveal its grand magnitude. We can compare the lower parts of the semiotic iceberg as the invisible ideas connected to the sign that need to be revealed. With the example of the semiotic iceberg, we can consider each sign to be connected to a deeper meaning. Why do signs shift? Signs are able to change their meaning over periods of time. For example, the normal way to wear a baseball cap is with the bill sticking out in the front. One day, a group of teen growing up in a hard life of the ghettos decides to go against the common way of wearing the cap and wear it backwards. You can view the person wearing that backwards cap they are displaying a sign of "hard-edged toughness" and "rebelliousness". But what if one day a group up privileged teens decided to wear their caps backwards as well. The sign of hard-edged toughness has changed. The meaning has shifted to a sign of "I'm not uptight" and "laid-backness". To summarize the meaning, sign shift occurs due to certain circumstances and places in its historical context as well as the different views from society and third party changes and conformity. The Semiotic Iceberg By: Moira Charles What is the semiotic iceberg?
(Above the waterline) When looking at an iceberg, what do you see first? The pointy top. You are able to see that point without much effort because it is above the water (ATW). Let's compare this tip to the "visible sign" or the obvious part in the semiotic iceberg. Semiotic iceberg cont... When making theoretical assertions they must present a link between the overt: ATW semiotic phenomenon and the covert: BTW causes and notion in relation with the surface phenomenon.
To do so we must dive deeper into the waters. We must identify particular ideals, ideologies, public opinions, different biases and many other tendencies of thought that gives meaning to any sign analysis. We want to find examples that gives some insight and shine to the sign as an explanation. What are sign games? Sign games are used for generating various ideas. They can help you to view literary and cultural analysis as enjoyable and fun. There are five games what will be useful in developing many ideas for your writing.
The association game: In this game, you will be creating a list of words in association to a certain sign. For example lets use the sign "grassy field". An association list can include: open space, green life, land, beauty, life...etc.
Playing with verbs game: In this game, you will be creating a list of power verbs that connects the sign to an invisible idea.
Trafficking in ideas game: With this game, you will borrow other signs ideas and using them for your own persuasive thoughts by asking yourself how can your chosen phenomenon works in ways similar to another sign.