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Google Fiber

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sean mcgraw

on 28 April 2010

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Transcript of Google Fiber

Google Fiber Google Inc.

Dark Fiber

Ventura California

College Station
Purpose Analysis General Enviroment Technological



Global Industry Low Bargaining Power of Suppliers

Low Threat of New Entrants

High Threat of Substitutes

High Bargaining Power of Buyers

High Rivalry Intensity
Internal Analysis Competitor Analysis Strength Weakness Internal Environment Googol Reach Admirable Work Environment First Mover
Lacks knowledge External Enviroment Opportunities Threats Universities FTTH market
Rapid Technological Changes
Wireless Internet
Mobile Devices Verizon’s Fios Fiber Optic to Home System (FTTH) 1 Million Customers

Best Speed Plan: 50 mbps download speeds, priced at $139.95 per month

Development Issues: Only operating in urban and rural areas
Sprint’s & Cleawire’s WiMax wireless system – strategic partnership

120 million customers in 30 markets

6 mbps download $29.99

Long Term Plan 70MB nationwide network Verizon’s Long Term Evolution (LTE) wireless system 3rd Generation Partnership Project, 4G Technology

12 mbps download speeds, pricing unknown

Immediate Future Plans: Rollout all-at-once at 30 city wide, 100 million covererage.

Long Term Future Plans: nationwide coverage 100 mbps download speed

AT&T’s Long Term Evolution (LTE) wireless system 3rd Generation Partnership Project, 4G Technology

Currently proposed to reach 12 mbps download speeds, pricing unknown

Current Plans: Still in development

Immediate Future Plans: Beginning rolling out system in 2011

Long Term Future Plans: Unknown currently, may be expected to be similar to Verizon’s plans
Google Search (Search Engine)

Google Adword (Advertising Stream)

Largest source of revenue for company

No real tangible assets to speak of

Users are raw materials for this company
Primary Value Adding Activities
Added Value Chain
- Derived from the sorting of the sites
*Previous user’s keyword associations and history

- Ensures that the web user is directed to a specific site
*Increase probability to buy a product from the website
10,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 Red is Google!! Strategic Alternatives Internet Service Provider monopolistic control


doesnt align with core values of open source

strategic horizontal non-equity alliance

quick expansion through built networks

difficulty pursuading verizon Verizon Outsource & Open to Market Rent out line to existing ISP's

Outsource network contsruction and customer service

Only handles software and coordinating contractors

Aligns with core vision and strategic capabilities

Action Items

Evaluate Success and Consider International Expansion Allow Bids to be Submit by ISP's Oversee Installation Non Equity Strategic Alliance with a Fiber Optic Company Negotiate Terms of Agreement Nationwide Search for Communities
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