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Burger King

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by

Anna Farr

on 5 November 2012

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Transcript of Burger King

Products/Services HISTORY - Burger King was first founded by James McLamore and David Edgerton who opened their first restaurant in Miami, Florida in 1954.

- In 1957 the Whopper Sandwich was introduced and instantly became their most popular product.

- By 1959 Burger King began franchising and expanding internationally beyond the U.S. This began in 1963 as they went South of the border and opened their first Burger King restaurant in Puerto Rico.

- In 1967 Burger King was sold to the Pillsbury company in order to gain rapid expansion across the U.S.

- In 1978, Burger King began expanding their menu/sandwiches and by 1979 they were capable of introducing a new breakfast menu.

- Burger King began expanding globally in 1989 as Europe’s Wimpy’s burger chains were being converted to Burger King restaurants.

- As of today, Burger King is the second largest fast food hamburger chain in the world.

They have successfully been in business for 58 years. Burger Kings head office is located in Miami, Florida 5505 Blue Lagoon Drive, Miami FL 33126
"Burger King is known for serving high-quality, great-tasting, and affordable food" Hamburgers
Chicken
French fries
Soft drinks
Milkshakes
Salads
Deserts
Breakfast The Business - 12,300 restaurants located in 76 countries worldwide.

- United States, Canada, Europe, Middle East, Africa and the Asia Pacific. - Burger King Restaurants of Canada are wholly owned subsidiaries of the Burger King Corporation.

- 90% of burger king restaurants are owned and operated by independent franchisees. As of 11/02/2012
Price: $15.41 Current Share Price Research & Development Ex: Interior heat recovery ventilation system - saves 73% energy consumption per year
Interior and exterior LED bulbs - saves more than 55%/energy consumption per year
- New energy efficient restaurant in Waghausel, Germany
- Uses renewable energy to power 1/3 of the restaurant.
- Reduces energy cost by 45% and emission of CO2 by more than 1201 metric tons every year.
- The restaurant design uses all the latest eco-friendly technologies - They’ve also added a ‘Duke Flexible Batch Broiler’ which creates a greater cooking experience as well as reducing gas consumption and costs by 52% and electricity consumption and costs by 90%. All North American restaurants have already installed it and it is expected to be installed internationally by 2012. Burger King recently had issues with health concerns and having unsuitable menus for women and families. Their advertisements were also a concern as they weren’t as effective with the character of the ‘King’. It was said that Burger King was rather concentrating on young men and their desires. In April 2012, they announced 4 ways in which they’d make their brand more relevant.

1. Expanded their menu by including more salads, smoothies, chicken wraps, and more healthy choices.
2. Improved the consistency of keeping the franchises as partners rather than adversaries.
3. Developed new marketing by including well known celebrities in advertisements.
4. Used their funds towards renovations of new packaging, uniforms and technology used in restaurants.

- As people are looking at more healthier diets and different sets of food requirements, it is necessary that changes happen in order to stay as a competitive food chain.
- I believe Burger King has approached their problems very effectively and I encourage them to keep looking at new ideas and effective ways to attract different sets of customers, not only focusing on the younger generation.
- As Einstein said: “Continuing to do the same thing over and over again and expect a change is not possible.” Business Issue Company restaurant revenues: $1,638.7
Franchise and property revenues: $697.0
Total revenues: $2,335.7 WORLD WIDE REVENUE: REVENUE BY REGION:
Restaurant Rev: $1172.0
System Wide Sale Growth: 3.3%






Restaurant Rev: $66.2
System Wide Sale Growth: 13.5%
Europe, Middle East, Africa:
Restaurant Rev: $330.7
System Wide Sale Growth: 6.5% Los Angeles County: U.S. and Canada: Asia Pacific: Restaurant Rev: $69.8
System Wide Sale Growth:13.2% McCain Foods -> potato products
Tyson Foods -> chicken products
Lopez Foods -> beef products
H.J. Heinz Company -> condiments - Burger King is supplied with their products from various companies which is then cooked and sold at their numerous restaurant locations. Amounts are in millions of dollars. The reason for which I chose it is because not many people know about fast-food restaurants, their operations, and the inner working of their business structure. I thought it would be interesting to dig more into this food corporation and analyze things such as their current issues, their history and all the things that we do not see or understand as we sit and eat a whopper combo!
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