Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Tesla Motors Inc.
Transcript of Tesla Motors Inc.
M'Shiela Hawthorne, Shaquita Basemore, Justin Melin, Sarah Endaya, Steven McCreery, Amadou Touray, Henry Liang
Background of the Company
-Founded in 2003
-Named after Nikola Tesla
-Based in California
-Headquartered in Palo Alto, CA
-31 ongoing store and service locations
-Tesla Model S
-Tesla Model X
-Showrooms and online
-Selling patented electric powertrain components
-Positive example to automakers
Porter's Five Forces
-2013 Motor Safety Trend Car of the Year
-Payback of DOE loan
-Media coverage of fire
-Tesla Supercharge Network Solar Powered
-Partnership with Daimler, Toyota, and Panasonic
Rivalry of Existing Competitors
Threat of New Entrants
Bargaining Power of Buyers
Threat of Substitute Products/Services
Bargaining Power of Suppliers
-Economies of scale
-Demand-side benefits of scale
-Customer Switching Costs
-Ability to handle increases in demand
-Dependent on 200 suppliers
-Partnership with Panasonic for battery cells
-In house manufacturing
-Fuel efficient gas vehicles
-Design and engineering
-High production cost
-High prices for EVs
-Scale of operations
-Increase oil and gas prices
-Limited EV Support
Sales & Marketing
-Small # employees in many countries
-25 countries in 24 months
-Expand but still preserve culture
-Unify hiring process
-Hired High Street Partners
-Attractive employer package in all countries
-Engage and answer questions
-Highly dependent on sales people and internet
-In house marketing team
-No ad agencies or running ads
-Demand of Model S
-Specific agreement with supplier base
-High level of collaboration
-Work outside of auto suppliers
-Advantage of being in CA
-Only one factory
-Only uses 5.5M sq ft out of 370 acres
-20,000 vehicles per year
-Minivans, SUV crossovers, and fleet vans
-Jointly owned by Toyota
-Increase number and varieties
-Lead in design and quality
-Target markets in:
-Design, develop, manufacture
-Powertrain EV components
-Electric powertrain components
-Lithium-ion battery packs
-Lessen global dependence
-Performance of EVs
-In store customer service
-Economies of scale
-Pay the premium price
-Steady growth and job creation
-Low interest rates and readily available credit
-Inspire consumer confidence and motivation
-U.S. becoming less dependent on foreign oil
-Rising fuel prices causing high demand for fuel efficient vehicles
-Increased demand for green transportation
-Buying power currently is low, very expensive
-Not much comparable technology
-Model S, potentially
-Green market is emerging which could potentially increase buyer power
-Mitsubishi iMiEV in 2010
-Model S against Audi, BMW, Lexus, and Mercedes
-Major dealers producing EVs
-Government tax purchases
-Is the company advantage sustainable?
-Are the strengths of the firm (resources/capacity) valuable?
-Are the strengths rare?
-Technology is, raw materials aren't
-Are the strengths easy to imitate?
-Development, testing, and deployment cycles
-Is the firm designed to exploit these strengths?
-In house development
-In house development
-Public and private support
Gasoline availability and cost
SO: Use testimony and performance to leverage support for existing technology. Push to decrease costs, and thus broader purchase ability.
WO: Strategically align with a large scale production firm to take advantage of economies of scale.
ST: Increase lobbying (align with competitors on this) with Government to invest with infrastructure.
WT: Invest in more research to improve on existing technology and enter into new technology.