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Business Card Design
Transcript of Business Card Design
Business cards can be oriented as portrait (vertical) or as landscape (horizontal).
Either solution can be an effective way to present information.
Type should be no smaller than 6 pt. Any smaller and it risks becoming illegible.
Select fonts that are easy to read. avoid overly complex script or decorative letterforms that may be confusing.
Often the first chance to make a professional impression.
A well-designed card can give legitimacy to your business.
It can help you to stand out against competitors.
Essential Contact Information
Person's name and title
Company Name and Logo
Business phone numbers
On-line presence - website, social media, etc.
principles of design
and how information is balanced on the card.
organized into a hierarchy
(most important information is largest/boldest)
All information should be
aligned to other elements
; nothing should appear to be "floating" or arbitrary
Consider legibility when selecting fonts and colors
information should be readable
Avoid reversed type with thin or serif fonts
that can get lost on dark background
If using multiple colors, make sure that there is enough
to be easily readable, and that the
colors don't compete or clash
Standard size - 2 x 3.5 inches
Some cards are designed at larger or smaller sizes
Advantage- stands out from other cards
Disadvantage- risks being lost in the shuffle (if too small)
Designing Your Business Card
Business cards should be printed on good quality card stock, which is heavier than standard paper
Cards can be either glossy or matte
Cards can be either double or single sided
Trim and Bleed
Unless your design background color is white you need to prepare the Bleed area for your card design. Preparing the Bleed involves highlighting an area surrounding the document, usually 3 mm thick (this may vary depending on the printing company) with the same color as the background color of your card design. This prevents any ugly border strips from turning up on the edge of the cards.
They may look good, but when the cards are cut, you will most likely have some ‘lop-sided’ edges. All printers have a margin of error for cutting your cards, which can be as much as a few millimeters, so expect some variance in the area where the blade falls.
What you see on the screen
What you get