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Sara Floyd

on 27 February 2014

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Transcript of Copy of HL PSYCH: SLOA

IB Psychology
Sociocultural Level of Analysis
Many behaviors determined by members of the group that they're in; family, community, club or nationality
1st Principle
Human beings are social animals, & have a basic need to "belong"
Relationships between individuals and groups is
=> The individual is affected by the group & the group can affect the individual
2nd Principle
Culture influences behavior
Studying culture helps us understand & appreciate cultural differences
: norms and values that define a society
In multicultural society, there is a need to understand the affect of culture on a person's behavior
3rd Principle
People have more than 1 individual identity
Humans are social animals, therefore they have a social self
People have collective or social identity; When princess Diana died, many people across UK mourned as if she was family
Social identities define who we are
4th Principle
People's view of the world are resistant to change
World view defined as the way the world is understood
Culture helps shape our world view
Human beings are social animals, & have a basic need to belong
Humans are social animals => have a social self
Tajfel 1971
boys more likely to identify with boys in their
'in group'
higher rewards to members of their own group
: tendency to adjust one's thoughts/feelings/behaviour in a way that agrees with a certain individual/group/standards how to behave in a situation
ASCH 1951
Aim: To understand to what extent a person would conform to an incorrect answer on test if other's responses were UNANIMOUS
group size
unanimity in group
Social behaviour alone//group
Discuss how & why particular research methods are used @ SCLOA
Explain SLT, making reference to two relevant studies
Sense of self is developed within social and cultural contexts
Research Methodology
Goal of research: to see how people interact with each other
Naturalist observation
- "realism"
- Descriptive Data
- observation can be
Covert observation
Overt Observation
Done when the participants know they are being observed
Requires the researcher to gain a certain amount of trust
Usually followed by interviews of the participants
Done without the participants knowing that they are being observed
Usually used with a group that might not be open and honest
Not followed by interviews and no informed consent obtained
Get Started
Brainstorm a list of groups that you belong to
How important are these groups to your personal life?
What needs do these groups fill in your life?
Full transcript