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Social Media Training

For UCI Student-Athletes

Fumi Kimura

on 26 October 2013

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Transcript of Social Media Training

43%of hiring managers who research candidates via social media found information that caused them NOT to hire someone.
How Social Media
Can Help You
"Want Those Snapchats Back? That'll Be $300"

"Mounting Evidence Shows Snapchat Doesn't Delete Photos" - Huffington Post

"Actually, Snapchat Doesn't Delete Your Private Pictures And Someone Found A Way To Resurface Them" - Business Insider
It's All About You

1. Once you post it, you don't own it
2. Nothing is ever deleted
3. What you post impacts you
4. Control YOUR brand

The average Facebook user has
245 friends.
+ Raping at penn state to getting raped in state penn… #beatPennState #santouchsky - @stephyymac

+ "Im gettin it at workouts like a dude who doesnt understand the word no from a drunk girl lol." - @Cfortson4

+“How the eff has the chinese trampoline guy not thrown up his fried rice doing all those flips in a row #10minutes” – Academic All-Star Student Athlete (posted during the Olympics)

* Posted provocative/inappropriate photos (50 %)
* Shared information about drinking or drug use (48 %)
* Bad mouthed a previous employer (33 %)
* Had poor communication skills (30 %)
"I've heard all this before"
"My settings are on private"
"I'm careful about what I post"
"I can't help what my friends do"
"The social-media identity they carved out was never created with the end goal of a job in mind," - Brendan Wallace, CEO - Identified

“The more red flags you have against you, the more risk you are and the lesser chance we’ll be willing to give you what you’re worth athletically.” - MLB Scout

Half of all job seekers are active on social networking sites on a daily basis, and more than a third of all employers utilize these sites in their hiring process. - Forbes
*Candidate conveyed a professional image (57%)
*The hiring manager got a feel for the candidate's personality (50%)
*Candidate showed a wide range of interests (50%)
*Candidate's background supported professional qualifications (49%)
1. All interview requests need to go through the Athletic Media Relations office
2. New U
3. Bloggers/students/friends
Contact your SID!
Wrapping Up
Media Relations
Use social media to help you...
...Not hurt you
Contact the Media Relations office
for all interview requests
Four Points To Keep In Mind About social Media
My Community
Think the tweet you deleted is gone? Think again
Looking for a job?
Once you post it, you don't own it
Nothing is ever deleted
Think about the image you're conveying
on social media
Full transcript