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LifeStraw Business Plan

By www.prezmaker.com / Content by Jeremie Berrebi http://www.berrebi.org/2012/01/08/guide-pour-presenter-votre-business-plan-de-startup/
by

Makaela Phillips

on 27 May 2015

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Transcript of LifeStraw Business Plan

LifeStraw
by Makaela Phillips
JOHN
BRODERICK
PRODUCT MANAGER
MAKAELA
PHILLIPS
DEVELOPER
JACQUELYN
STURGILL
MARKETING MANAGER
John investigates, selects, and drives the development of products for our organization. His work skills include computer science, mathematics, and software marketing. John's management has led the business to win the International Design Award of 2005.
Makaela is the founder of LifeStraw. She has structured the company around a humanitarian entrepreneurship business model where doing good is good business. She continues to make contributions to humanitarian efforts by improving the product and giving LifeStraws to people in developing countries.
Jacquelyn oversees the company's advertising and marketing department. She specializes in business administration, communications, and public relations. Since Jac pushes the company to meet sales objectives, she has helped LifeStraw become #1 in Global Water Crisis Relief.
LifeStraws are sold to Americans for $20
LifeStraws are sold to Europeans for £14
30% of profit is distributed toward African countries
30% of profit is distributed toward Nepal
Sales Strategy
Marketing Plan &
Knopp Ave
Louisville, KY
Kentucky Office
Makaela Phillips
email@gmail.com
06 07 08 09 09
I
I
TEMPLATE
BY
CONTENT
BY
JEREMIE
BERREBI
http://www.berrebi.org/2012/01/17/guide-how-to-present-your-startups-pitch-deck/
http://www.prezmaker.com
Executive
Summary
LifeStraw
is an award-winning point-of-use
portable water filter
that transforms microbiologically contaminated water into
safe, clean drinking water.
It is ideal for a variety of users outside of the home, from
outdoor enthusiasts
to people displaced by
natural disasters
or in
third world countries.
LifeStraw has been used in
major natural disasters
including the
Haiti earthquake
and
Pakistan floods.
First introduced in 2005 to aid people in
Africa
, LifeStraw has grown to be used
globally
and has helped over
4 million people
.
Target
Market
Developing Countries
First World Countries
Outdoor enthusiasts:
hikers
hunters
campers
travelers
sports players
People in need:
schools
workplaces
health facilities
devastated areas
community settings
First started with this...
Then expanded to this!
Competitive
Analysis
Strengths
Weaknesses
Effectively filters contaminated water

Reduces Chlorine and chemicals

Improves water taste, odor, and clarity

Suppresses growth of bacteria, algae, fungus, mold and mildew

Lightweight and compact (1 oz)


Only filters 30 gal

Does not protect against food borne or disease causing bacteria, viruses, germs, or other disease-causing organisms

Not certified by the US EPA water purifier standard
Strengths
Weaknesses
Removes heavy metals

Comes with waterproof carrying case

Removes up to 90% of Fluoride
Only filters 25 gal

Not effective against protozoan parasites

Only removes 99.99% of contaminates and pollutants

Does not remove viruses
Frontier Straw Filter
Seychelle Pure Water Straw
Effective
Removes 99.9999% waterborne bacteria and protozoan parasites
Reduces turbidity

Long-Lasting
Lasts one year or 1000 liters

Safe
Doesn’t use chemicals
Raw materials meet US Food and Drug Administration regulations and standards

Easy to Use
Requires no electrical power or batteries

Compact
9 inches long and 1 inch in diameter
Weighs only 2 ounces

Cons
Relatively expensive ($20)
No replaceable parts
Doesn't filter salt water
LifeStraw
African School Children
Operations
Overview
Management &
Organization
Long-Term
Development
Financials
Employees:
400
Vacant Positions:
Retailers,
Emergency Response,
Administrative Assistance
LifeStraw Family 2.0
is the
next generation
of Vestergaard’s water filter. It will convert microbiologically contaminated water into clean,
safe drinking water
. It will filter up to
30,000 liters
of
EPA-quality water
; enough to supply a
family of five
with clean drinking water for
3-5 years
.
Industry
Analysis
Future outlook is positive because there will always be a need for clean water in certain parts of the world.
Trends
Product improvement (LifeStraw Family 2.0)

Sales increase (Nepal earthquake)
Frontier Straw Filter

Seychelle Pure Water Straw
Limited production capacity so the product prices are still relatively expensive
No replaceable part of products so the customers have to purchase a new unit
Vestergaard
is a global company innovating game-changing solutions that contribute to a healthier, more sustainable planet.
by Vestergaard
Possible Barriers
Key Players
General Outlook
1).
Switzerland headquarters
manufactures
the product
2).
The product is
shipped
to global offices
3).
Consumers in first world countries
purchase
LifeStraw
4).

30% of profit
buys LifeStraws for people in third world countries
The Accounting Methodology:
Accrual Accounting - measures the performance and position of a company by recognizing economic events regardless of when cash transactions occur.

Plan To Generate Profit:
Partner with nonprofit organizations for market products
Online commercials/advertizements
Source Of Financing:
Donations from
Water Campaigns
"100 Schools"
Rotary Water Project
Works
Cited
http://store.seychelle.com/Products-Pure_Water_Straw.html
http://store.infowars.com/LifeStraw_p_648.html
http://www.drinksafe-systems.co.uk/products.php
https://kr8ives.wordpress.com/swot-analysis/
http://tacticalintelligence.net/blog/lifestraw-personal-water-filter-review.htm
http://www.aquamira.com/products/aquamira-frontier-straw-filter/
http://www.irinnews.org/report/76548/global-lifestraw-water-purifier-grows-into-family-size
http://www.vestergaard.com/our-products/lifestraw
http://www.pitt.edu/~yul67/EngineeringTrendsAndIssues.htm
http://www.vestergaard.com/where-we-work
http://celfeducation.org/lifestrawdonation.html
http://saatchi.com/en-us/news/lifestraw__wins_world_changing_ideas_award
http://buylifestraw.com/en/about
http://buylifestraw.com/en/press/item/linking-the-world-delivers-lifestraw-community-water-purifiers-to-help-avert-secondary-disaster-in-nepal
Full transcript