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Know Thyself Watch Thy Users

HackFwd 2012
by

Laszlo Laufer

on 17 January 2015

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Transcript of Know Thyself Watch Thy Users

convert into a scenario
Feature
set
important for the user
features you are interested in
system critical tasks
Tasks
simple
phrase task
NO clues
no imagine
no words from the interface
open
closed
whole situation
1 interaction sequence
Task completion
click
find
achieve a goal
know how to use
compare
do sg.
answer a question
Other People's Products
user has interest in
Lab testing
not testing the user
keep asking
Participants
Users
Newbees
other software??
previous knowledge?
1
2
3
don't reveal what you think
uncertain about your intentions
better not to test your own idea
rotate tasks
never give up
screening
silence is your turn
slow down the process
shift
attention gently
focus on
the
whys
rotate tasks
simple wording
not system oriented
think in scenarios
from general to specialized
reinforce
OPP
pressure on the moderator
more complicated to set up the scenario
no pointing at the screen
not looking at anything
"If you want to know all about Andy Warhol, just look at the
surface
of my paintings
and films and me, and there I am."
- Andy Warhol
SPARK 0.2
You know yourself,
but what do others no
about you?
Feedback
team,
they are all geeks
they don't use
they experiment
they want something innovative
they will never be as geek as you are
they can't do basic things you cannot imagine
they are goal oriented
they are the worst VC's
they know something you'll never know
from
friends,
gurus
Users
from
Mr. User
Mrs. User
the User kids
(Andy and Mandy)
Usef, the
Bloodhound
the
see your app for the first time
"double-click"
new UI
Know thyself
Ask thy users
Watch
don't ask for
opinion

just
ask them to
use
your app

"template hate"
Give them
Chose the right
not funny
realistic
( )
what they say
László Laufer
laszlo.laufer@prezi.com
think
You
are
what
your
users
old UI
ff
impossible mission
mental model
do
think
href.prezi.com/hackfwd2012
Full transcript