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Sports Development

Target Groups, Barriers & Agendas
by

Dafydd James

on 9 January 2014

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Transcript of Sports Development

Community Involvement in SD
What benefits are there to involving the community in SD initiatives/projects?
Target Groups
Learning Objectives
Identify target groups in sports development
Barriers to Participation
Re-Cap
Cross Cutting-Agendas
Sports development initiatives can work together with other areas to tackle a variety of issues
Task
Design an Anti-Crime/Health Promotion SD project
Target Groups, Barriers & Agendas
Sports Development
Identify how communities can get involved in sports development initiatives
Identify barriers to participation in depth
Identify cross cutting agendas in sports development
BME
Women
Disabled
Young People
Children
OAP
Health Issues
Can you identify any SD initiatives specifically for any of these target groups?
Community spirit
Raise awareness
Recruit volunteers
Fundraising for local projects
Examples?
Case Study
GP Exercise Referral Scheme
The GP Exercise Referral Programme is a 12 week programme to help individuals develop physically active lifestyles.
Diabetes
■ Backpain
■ High Cholesterol
■ Osteoarthritis
■ Overweight/Obese
■ Stress/Anxiety
■ Depression
■ Asthma
■ Osteoporosis
■ Lung disease
■ Raised Blood Pressure
Membership offered at a discounted rate during programme
Cultural
Social
Economic
Historical
Educational
Cultural
Women's participation lower than men's - agree?
USA - Basketball/Football
Some cultures place little value on sports participation
Social
Taking part is not 'cool'
Peer pressure
Inept/embarassed
Family influence
Over-Competitive Coach
Economic
Can't afford to take part
Membership Fees
Equipment
Transport Costs
Low Income
Historical
Sport was/is male dominated - agree?
Hockey, Tennis, Netball
Women in contact sports
Asians in football
Stereotypes?
Educational
Poor attitudes to PE Why??
Lack of facilities/budget
School Teams
First Experience
'The Racial Equality Charter for Sport'
Mixing sports aims with social or cultural ones
Health
Anti-Drug
Anti-Crime
Regeneration
Who will you target?
How will you target them?
What will you do with them?
How will it promote sport & activity?
How will it help to reduce crime?
Case Study
'Street Games'
'StreetGames is a sports charity that changes lives and communities'
support a network of projects which give sports and volunteering opportunities to young people in disadvantaged communities across the UK.
Key Objectives
Social Inclusion
Empowerment
Partnerships
Creativity
Equity
www.streetgames.org
Aim & Outcomes?
Full transcript