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Apps for Health 2013 Presentation

Digital Health, Consumer eHealth, mHealth, eHealth
by

Ahmad Zbib

on 28 August 2013

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Transcript of Apps for Health 2013 Presentation

Outline:

1. Our Experience at HSF

2. Key Learning

3. Trends
2. Define Your Objective(s)
Identify Your KPIs
Thank you
2000
2010
2005
2002
2004
Tracking
2006
2007
2008
2009
2011
new version
Y2K
Public Launch
Company
Founded
2012
2013
1. Align with Strategy
3. Solve a real problem
Test concept with end users early on
What works in-person, doesn't necessarily translate well to the online/mobile environment
4. Simplify Your Offering
5. Hire/ Work with Experts
Need to recognize the complexity of behaviour change
and chronic disease self-management
6. Test with Real Users
7. Have a Promo Plan
If you build it, they WILL NOT come…Unless you do something about it.
8. Define Your Engagement Strategy
They downloaded the app. Now what?
9. Measure, Enhance and Measure
Embrace comments and feedback
Measure qualitatively(Satisfaction) and quantitatively (health indicators)
Satisfaction increases loyalty and retention
10. Stay Relevant
Include budget and resources for
supporting future updates and upgrades
Consumer Digital Health: Our Experience
Presented by:
Ahmad M Zbib
Manager Consumer eHealth
Heart and Stroke Foundation of Canada
@azbib

a proud father of two, forever-student, geek, non-practicing MD and Intrapreneur interested in putting technology to meaningful use in healthcare.

www.consumerehealth.com
Results to date:
< 786k RA completions
> 64k HWAP registrants
> 32k BPAP Registrants
>84k <30 Days downloads
Key Learning to Date:
Mobile
1. Mobile
85% of Canadians are cell phone subscribers and 45% of them have Smartphones
15% of MHL visitors were using an iPad
Dec 2011, CWTA
Research:
Clinical trials
mobile recruitment
Retention/adherence
data collection/self report
Advocacy:
Health Promotion
Self-
Management
2. Self-Management
Stroke app aids patient engagement in treatment choices
Decision Support
Self tracking
Self managing...?!!
User-Centric
Design
3. User-Centric Design
Social
4. Social
Games-
Gamification
5. Games and gamification
Big Data
Things to watch for in near future
An emergency responder arriving at a motor vehicle accident is able to live stream to the emergency department the status of the patients and the associated trauma suffered to a patient. The ER is then able to assemble and prepare for a patient’s emergency treatment.
era of “swallow the surgeon”
Stanford predicts that the devices “could travel through the bloodstream to deliver drugs, perform analyses, and perhaps even zap blood clots or remove plaque from sclerotic arteries.”
3D printers
Doctors replace 75 percent of patient’s skull with 3D printed implant
Source: iMedicalapps.com
Key Trends
2013: The year of Digital Health
Forbes
Did you know:
>12 billion min are spent a month playing Angry Birds
The Average Social Gamer Is a 43-Year-Old Woman
May 2013
Full transcript