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SWOT Analysis--Domino's Pizza

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Katie Ingersoll

on 8 October 2012

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Transcript of SWOT Analysis--Domino's Pizza

Katie Ingersoll, Tyler Herczeg, Bailey Padgett, Kelley Eaton S.W.O.T Analysis: Domino's Pizza Characteristics of the business that gives it an advantage over others Strengths Combines a network of franchise and company owned stores Online order placement option and quick delivery policy Distribution in over 60 countries large turnover of staff slow growth and decreasing sales Effective and efficient supply chain management Target Market Middle to lower class groups looking to stretch their dollar on an affordable meal that feeds many people Threats Opportunities favorable market expansion opportunities New flavor additives and pizza toppings external chances to improve performance in the environment External elements in the environment that could cause trouble for the business or project Pizza Hut is the number one pizza company in the United States Increasing consumer awareness of food nutrition Competition with small pizza companies Weaknesses Characteristics that place the company at a disadvantage relative to others
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