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Gourmet

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by

Junaid Khalid

on 18 December 2013

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Transcript of Gourmet

Introduction
Head Office: KotlakhPat Lahore
Revenue: Increases 25 % annually
Product Category: (Food, Drinks, Catering Services)
Stores: 100+
Production Units: 7



Mission Statement
The mission of Gourmet Bakers & Sweets is to provide quality products at a low price to be the market leader. (Low Cost Strategy)

Need, Want, Demand
Introduction
History
Mission Statement
Need, Want, Demand
SBU’s
ANSOFF Matrix
S.W.O.T Analysis


Table of Content
Junaid Khalid
History
SBU's
Gourmet Dairies
Restaurants
Gourmet Bakers
Catering
Bon Vivant Deserts
Gourmet Beverages
ANSOFF Matrix
Gourmet
S.W.O.T Analysis
Market Segmentation
Upper to Lower Class (Restaurants)
Target Markets
Undifferentiated marketing approach
Positioning
High quality at low prices

STP's
Marketing Mix
Place
Stores everywhere for customers

Promotion

Advertisements on electronic media & sales promotions

Product
New juices
Energy drinks

Pricing

Competitive advantage of low cost

References

Gourmetpakistan.com
Gourmetbakers.com

Thankyou!

Earlier
1987
1992
2006-2009
Muhammad Nawaz Chatha
Second attempt
1987 at Ichra
GM of Shezan as CEO of Gourmet
First Start/Shutdown
35-45 % Annual Growth
Need

Hunger, Thirst
Want
Milk, Bakery
Products

Demand
STP’s
Marketing Mix
Positioning Statement
Consumer Products
Product Mix
References
Plain Bread
Bon Vivant

Positioning Statement
Candies
To (fulfill energy need of kids) our (Gourmet Candy) is
(all in one candy) that (uses quality ingredients
which includes vitamins, glucose and calcium).

Consumer Products

Product Mix
Full transcript