Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


BP Oil Spill

No description

Johanna Nordin

on 27 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of BP Oil Spill

's Responsibility Communications Plan

Knowledge : To have the public know that BP acknowledged it was accountable for the disaster, was deeply concerned about the harm it caused and had a plan for what to do to fix the environment and local economies effected.

Predisposition: To allow people to see and hear that BP understands the magnitude of the oil spill, and the effect it's having on people's lives, livelihood and the environment.

Behavior: To fix the damage that has been cause ecologically and economically.
Clean Up Efforts
Economic Impacts
Environmental Impact
Clean Efforts
Economic Impacts
($2.5 billion)
US Government
US President, Barack Obama announced:
"a 6-month moratorium"

Set from 27th May 2010 but the ban got lifted
6 weeks early (12th October 2010)

Idled 33 drilling rigs & 23,000 jobs lost!
Social Media
Mitsui Oil
Target Audience
Primary audience : Residents living in Louisiana, Mississippi, Alabama and Florida that were affected by the oil spill, the American public and BP's shareholders.
Key public that are involved:-
Minerals Management Service (MMS)
 Leak capped on July 15th 2010
 Successfully completed on September 19th 2010
 4.9 barrels of crude oil leaked in to the ocean before it was capped
oil plumes
depletion of
large layer of oil
Well, it wasn't our accident, but we are absolutely responsible for the oil, for cleaning it up." - May 3, 2010

“The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume.” - May 14, 2010

“I’m sorry—we're sorry—for the massive disruption this has caused their lives. And there's no one who wants this over more than I do. You know, I want my life back.” - May 30, 2010
Tony Hayward, CEO
To kill the well, clean up the oil in the shortest amount time and most effective way possible; and to restore the environment, the local economies and the company's image.
decades to recover
BP Oil Spill (Deepwater Horizon)
 9.45pm on April 10th, 2010 @ Gulf Of Mexico
 Natural gas + mud + oil + concrete exploded 5,000 feet below
 11 platform workers died, 17 injured
 Burn for 36 hours before the oil rig sunk on April 20th
 Largest oil spill in US history

Syed Harith, Johanna Nordin, Shaza Hazwani, Rachel Yow, Adhil Nubee
Restoring the environment
Monitoring health & environmental impacts

Natural resource damage assessment

Gulf of Mexico research

Technical Report Documentation
Restoring the economies

BP Promotion of Gulf Seafood
formerly, British Petroleum
22,400 service stations worldwide
re-branded to Beyond Petroleum in 2000
operates in 6 continents and over 80 countries
headquarters located in London, United Kingdom
largest division is BP America, located in Houston, Texas
produces around 3.8 million barrels of oil equivalent per day

Restoring the company's image
Background (con't)
engages in exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading
is the third-largest energy company measured by revenues $308.9 billion in 2010
exploration of alternative energy activities include bio-fuels, hydro, nuclear, natural gas, coal and solar.
was the first oil company to acknowledge that carbon dioxide emissions contributed to the warming of the atmosphere
$50 Million Ad Campaign

Social Media
> Newspaper
> Television
Drilling for 5000 feet deep
Blowout preventer:-
Pipe surrounding the driller
To prevent from the rock and mud coming out
Usually use a temporary seal after drilling it.
Before sealing it,
Production casting was installed in the well hole ( so that its easier to pump out the oil and gas)
2 types: long string (single) and liner tieback (a pipe within a pipe)
The disadvantage of it is (liner tieback)
Cost additional $5 mill to $7 mill
Take several days longer to install
Bp decided to use the long string because its easier
BP budgeted approximately $96 mill and 78 day for drilling ( they actually targeted 51 day to complete the well)
Mud was circulated for only 30 minutes (its far too short)
BP installed 6 centralizer instead of 21
Press conference
The truth
Progress report
BP did:
The end
Full transcript