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BP Oil Spill
Transcript of BP Oil Spill
's Responsibility Communications Plan
Knowledge : To have the public know that BP acknowledged it was accountable for the disaster, was deeply concerned about the harm it caused and had a plan for what to do to fix the environment and local economies effected.
Predisposition: To allow people to see and hear that BP understands the magnitude of the oil spill, and the effect it's having on people's lives, livelihood and the environment.
Behavior: To fix the damage that has been cause ecologically and economically.
Clean Up Efforts
US President, Barack Obama announced:
"a 6-month moratorium"
Set from 27th May 2010 but the ban got lifted
6 weeks early (12th October 2010)
Idled 33 drilling rigs & 23,000 jobs lost!
Primary audience : Residents living in Louisiana, Mississippi, Alabama and Florida that were affected by the oil spill, the American public and BP's shareholders.
Key public that are involved:-
Minerals Management Service (MMS)
Leak capped on July 15th 2010
Successfully completed on September 19th 2010
4.9 barrels of crude oil leaked in to the ocean before it was capped
large layer of oil
Well, it wasn't our accident, but we are absolutely responsible for the oil, for cleaning it up." - May 3, 2010
“The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume.” - May 14, 2010
“I’m sorry—we're sorry—for the massive disruption this has caused their lives. And there's no one who wants this over more than I do. You know, I want my life back.” - May 30, 2010
Tony Hayward, CEO
To kill the well, clean up the oil in the shortest amount time and most effective way possible; and to restore the environment, the local economies and the company's image.
decades to recover
BP Oil Spill (Deepwater Horizon)
9.45pm on April 10th, 2010 @ Gulf Of Mexico
Natural gas + mud + oil + concrete exploded 5,000 feet below
11 platform workers died, 17 injured
Burn for 36 hours before the oil rig sunk on April 20th
Largest oil spill in US history
Syed Harith, Johanna Nordin, Shaza Hazwani, Rachel Yow, Adhil Nubee
Restoring the environment
Monitoring health & environmental impacts
Natural resource damage assessment
Gulf of Mexico research
Technical Report Documentation
Restoring the economies
BP Promotion of Gulf Seafood
formerly, British Petroleum
22,400 service stations worldwide
re-branded to Beyond Petroleum in 2000
operates in 6 continents and over 80 countries
headquarters located in London, United Kingdom
largest division is BP America, located in Houston, Texas
produces around 3.8 million barrels of oil equivalent per day
Restoring the company's image
engages in exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading
is the third-largest energy company measured by revenues $308.9 billion in 2010
exploration of alternative energy activities include bio-fuels, hydro, nuclear, natural gas, coal and solar.
was the first oil company to acknowledge that carbon dioxide emissions contributed to the warming of the atmosphere
$50 Million Ad Campaign
Drilling for 5000 feet deep
Pipe surrounding the driller
To prevent from the rock and mud coming out
Usually use a temporary seal after drilling it.
Before sealing it,
Production casting was installed in the well hole ( so that its easier to pump out the oil and gas)
2 types: long string (single) and liner tieback (a pipe within a pipe)
The disadvantage of it is (liner tieback)
Cost additional $5 mill to $7 mill
Take several days longer to install
Bp decided to use the long string because its easier
BP budgeted approximately $96 mill and 78 day for drilling ( they actually targeted 51 day to complete the well)
Mud was circulated for only 30 minutes (its far too short)
BP installed 6 centralizer instead of 21