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Successful/Unsuccessful marketing campaign
Transcript of Successful/Unsuccessful marketing campaign
marketing campaign Sophie Jacke & Finja Hilliger
18th of May 2010 1. Unsuccessful marketing campaign
3. Seven steps to success
4. Successful marketing campaign brand name design and colors target group association flop! improve Step 1: Target group Step 2: Message MESSAGE! Step 3: Brand name brand loyalty Step 4: Association Step 7: Shelf place FINISH: A successful marketing campaign Step 5: Colors and design Step 6: Media presence Thank's for your attention!
Please don't hesitate to ask your questions!