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Successful/Unsuccessful marketing campaign

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by

Sophie Jacke

on 22 November 2010

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Transcript of Successful/Unsuccessful marketing campaign

A successful / unsuccessful
marketing campaign Sophie Jacke & Finja Hilliger
18th of May 2010 1. Unsuccessful marketing campaign

2. Criticisim

3. Seven steps to success

4. Successful marketing campaign brand name design and colors target group association flop! improve Step 1: Target group Step 2: Message MESSAGE! Step 3: Brand name brand loyalty Step 4: Association Step 7: Shelf place FINISH: A successful marketing campaign Step 5: Colors and design Step 6: Media presence Thank's for your attention!

Please don't hesitate to ask your questions!
Full transcript